If you have a blog, newsletter, or some form of membership, whether it’s a subscription service or a loyalty program, you most likely have autoresponder emails that go out through your email marketing program.
Standard autoresponder emails, like sign-up and thank-you forms, are plain vanilla and pre-populated with generic messaging. It is worth the extra effort to add some branding to them, not just for consistency, but also to boost engagement and the connection your audience has to your brand.
Here’s what to do:
Insert brand identity elements
Start by adding your logo and tagline, and if it makes sense, change the font style and color, background colors, and other design elements to more closely match the look of your website.
Choose to personalize emails with the Dear [Name] field if it’s an option – but think twice about personalizing the subject line. According to this GetResponse blog post, it definitely helps your open and click-through rates, but it could also be mistaken for spam, causing complaints and unsubscribes.
When someone takes action to subscribe to your newsletter or blog, they’ve already shown interest in what you do. Encourage more interaction by adding social media buttons and a link to your website in your thank-you emails.
Write a message
You can change the language in all of your autoresponders if you’d like, but I’d definitely write a thank-you message. Use your brand’s tone of voice and remind them of the benefits of subscribing that they can look forward to, along with any pertinent information (like when they can expect to receive the first newsletter).
Send additional content
Consider sending a follow-up email a day or two after subscribing with additional, valuable content. It could be a reminder to take a next step, a welcome kit, frequently asked questions, or evergreen content that your audience has found useful.
How do you brand your autoresponder emails? Have you noticed more engagement when you do?
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