As a copywriter, I produce content all day long for my clients. For me, feeding the content beast is easy. I like to write, I’m good at it, and, well, it’s my job. In short, I don’t really have to think about creating content. When something comes naturally, you just do it.
I was curious, then, as to what tips I would find in Curata’s ebook, How To Feed The Content Beast by Ann Handley. The ebook is thorough and worth downloading, but until you find the time to download and read it, here are the top takeaways that are perfect for any small business to use, B2B or B2C:
1 – Create and curate
Producing 100% original content is just not realistic – the time it would take would turn you into a full-time writer. Instead, create some of your own original content and curate – collect, filter, organize, or editorialize – the rest. Which, as you might notice, is what I am doing in this blog post.
2 – Repurpose content
Get the most mileage out of your original content by reusing it. For example, let’s say you record a video interview with an expert. Pull out the highlights for a blog post, use the audio for a podcast, and combine it with other expert interviews for an infographic.
3 – Create 3 types of content
To keep your content fresh and interesting, focus on creating 3 types of content: short content, like blog post and social media updates; long content, like ebooks and webinars, and crossover content, in which you break up long content, like surveys or webinars into short versions – and publish both.
4 – Reap the benefits of curation
In addition to lightening your content creation burden, curating content also improves SEO, reduce content marketing costs, keeps you on top of trends, and diversifies your perspective.
5 – Curate smartly
When curating content, pull from a variety of sources, always cite the original source, only share the best information, and add value by providing insights and context.
6 – Keep your ideas organized and focused on WIIFM
To ensure your content – whether it’s original or curated – engages your audience, make it easy for them to read OR scan: organize your ideas into subheaders, use bullets, and bold high-impact words and phrases. Additionally, focus on WIIFM – “what’s in it for me” – to capture your audience’s attention.
What other ways do you feed the content beast?
Image courtesy of Curata