For home service professionals or anyone who depends on their personal reputation to help them find clients, it’s important to understand that you have a personal brand. It’s what people think of when they hear your name.
Do they think honesty, quality, and good work? Or do they think helpful, fair pricing, and finishing on time?
If you want to grow your personal brand into the kind that you want people to appreciate and want to hire, then we recommend our book of the week, Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself.
The book, written by Erik Deckers and Kyle Lacy, looks at how people can use social networking tools like a blog, Twitter, Facebook, YouTube, Google+, and even Pinterest to help establish their reputation, share their work with people, and advance their career or even find a new job.
Deckers and Lacy also discuss how to use in-person networking and referrals, and even public speaking, as a way to grow your reputation. For example, handymen can connect with Realtors who need to fix up homes for sale, or give seminars on how to weatherproof windows. Activities like these will lead to an ongoing stream of referrals, saving you from having to work to find clients, or even spend money on Yellow Pages and newspaper advertising.
You can also use Facebook and Twitter to answer questions of possible clients, shoot YouTube videos of how to tackle minor problems, and even use Pinterest to show some of your better projects and results.
The book is in its second edition, and has been updated to include newer information and new networks. If you want to learn how to use it to promote your own home services business, we recommend you get this book.