What steps will merchants need to take when it comes to the new Google Shopping? First, you’ll need to feed products to Google so they’ll be available to use with the Product Listing Ads. Second, you’ll need to create, manage, and optimize those paid ads for your products.
In a recent article on the Solid Cactus blog—a Web.com service—Mike McGinley describes Google Shopping as a “hybrid of a traditional Comparison Shopping Engine and a pay-to-play ad service.” And because Google Shopping listings will be funneled through the AdWords platform, Mike recommends that merchants become familiar with the Google AdWords guidelines as soon as possible.
Check out the article . . . and start planning your Google Shopping strategy!