Monika Jansen wrote a new post, 9 Easy Ways to Improve Email Click-Through Rates 1 hour, 27 minutes ago
If your emails are getting opened, awesome – you’re doing a lot right. If your emails are getting opened but have very low click-through rates (CTRs) – meaning no one is going to your website – not awesome. But […]
Monika Jansen wrote a new post, 3 Big Innovations That Will Change Our Personal and Professional Lives 1 hour, 42 minutes ago
When Christopher Columbus first landed on Hispaniola on October 12, 1492, he make a huge discovery that has greatly impacted the world. Columbus, his crew, and all of those who followed him to the Americas were […]
Monika Jansen wrote a new post, WordPress 101: Basics Every Small Business Owner Needs to Know 1 hour, 48 minutes ago
You are most likely familiar with the term WordPress even if you only vaguely know what it is. Well, good news! Think of this blog post as a basic introduction to WordPress for small business owners. Here’s what […]
Monika Jansen wrote a new post, 7 Reasons Being Niche Will Improve Your Small Business’s Marketing Strategy 1 hour, 50 minutes ago
No matter what industry or field you look at, you will find specialties. There are small animal vets, and there are equine vets. There are fashion designers who specialize in baby ready-to-wear and ones who […]
Monika Jansen wrote a new post, 5 Tips For Marketing in Emerging Markets 1 hour, 54 minutes ago
I saw an article on MarketingProfs on how marketing is different in emerging markets, and it really piqued my interest. With the economies of India, China, and Brazil in long-term growth mode, there is a […]
Monika Jansen wrote a new post, 5 Ways a Small Business Can Successfully Compete Against the Big Boys 1 hour, 57 minutes ago
I stumbled upon a Harvard Business Review article on What Small Business Can Learn From Emerging Markets. Though this article focused on the lessons the authors impart in their new book “Emerging Market […]
Monika Jansen wrote a new post, Trick, or Treat? Your 5 Biggest Social Media Fears, Busted 2 hours, 9 minutes ago
Is social media a cruel, complicated, time-sucking trick, or the biggest and best marketing, branding, and community-building treat ever?
Well, it depends on who you ask! In this blog post, we’ll take a look at […]
Monika Jansen wrote a new post, SEO 101: Everything You Need to Know About SEO in 2013 2 hours, 12 minutes ago
As search engines and the algorithms they use change, so too do search engine optimization (SEO) best practices. My friend and go-to SEO expert, Kathryn McGeehan of MarketWise, recently shared valuable background […]
Monika Jansen wrote a new post, 6 Tips for Giving a Great Interview 2 hours, 15 minutes ago
I interview a lot of people for my startup, UberStories, in which I cover tech startups and their founders in the Washington, DC, and Baltimore metro areas. Before UberStories, I was the editor and a writer at <a […]
Monika Jansen wrote a new post, 5 Steps for a Successful Google+ Hangout 2 hours, 20 minutes ago
Google+ is the oft-overlooked social media network, and I think that’s mostly true because when it launched last year, everyone let out a collective groan: “Seriously? Another social media network we have to use […]
Monika Jansen wrote a new post, 5 Ways to Create User-Friendly Content and Keep Visitors On Your Website 4 hours, 26 minutes ago
For the last couple of weeks, I’ve been working on a project for a client that requires me to visit graduate school websites and find basic information on their MBA programs – what makes them different, what their […]
Monika Jansen wrote a new post, 5 Reasons Why Good Design Ain’t Cheap – or Free 4 hours, 33 minutes ago
A friend, occasional project partner, and creative director of a design agency emailed me earlier this week, totally flabbergasted. Out of the blue, several acquaintances asked her for free design work – and one […]
Monika Jansen wrote a new post, 19 Awesome and Useful Swag Ideas 4 hours, 43 minutes ago
I have been thinking about ordering some swag for my company to give away; specifically, a golf umbrella, because it’s big, fits my family of four under it, and, for me anyway, is just one of those things that […]
Monika Jansen wrote a new post, How a Branding Agency Found the Keys to Online Marketing Success 1 month, 2 weeks ago
Sisarina is a Bethesda, Maryland-based branding and marketing company that doesn’t just “do” – they also teach their customers how to do everything. Not only do they know branding and marketing, they do an awesome […]
Monika Jansen wrote a new post, 3 Things You Need To Do To Create Engaging Email Marketing 2 months, 4 weeks ago
In 2009, The Wall Street Journal published an article claiming that email was dead.
Ironically, it was the most emailed article of the day.
As Marketo points out in their very comprehensive, 156-page ebook, <a […]
Monika Jansen wrote a new post, 5 Basic Ways to Keep Up With Social Media And Not Lose Your Mind 2 months, 4 weeks ago
Social media is a living, breathing thing that is constantly changing – like a child, a garden, or the bread dough proofing on the counter. It’s not a giant rock, a tree, or a toy train, things that change slowly […]
Monika Jansen wrote a new post, What Is Social Currency, and Why Is It Important for B2B Companies? 3 months, 3 weeks ago
The term social currency was coined by Vivaldi Partners in 2010 – so naturally, they are experts on this subject. I came across one of Vivaldi Partners’ ebooks (it is worth reading!), and here is what I […]
Monika Jansen wrote a new post, 5 Easy Ways to Improve Your Autoresponder Emails 4 months ago
If you have a blog, newsletter, or some form of membership, whether it’s a subscription service or a loyalty program, you most likely have autoresponder emails that go out through your email marketing […]
Monika Jansen wrote a new post, 6 Effective Ways to Improve Your Visual Marketing 5 months ago
As a B2B small business owner, I’m always looking for ways to improve my visual marketing efforts, which, to be honest, have fallen by the wayside lately. So don’t worry, you are not alone.
When I saw this blog […]
Monika Jansen wrote a new post, 6 Top B2B Word-of-Mouth Marketing Tips 5 months, 2 weeks ago
Achieving strong word-of-mouth is the marketing holy grail that all companies, whether they’re B2B or not, should strive for. Why, you ask?
According to the stats in this SlideShare presentation:
Only 14% […]
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