Robin Ferrier wrote a new post, Less Is More and Fresh Eyes Are a Must 2 years, 3 months ago
Earlier this week I was tasked with editing a colleague’s document. Not surprising since I’m the organization’s communications manager.
But I have to admit, this particular piece was driving me crazy as I […]
Robin Ferrier wrote a new post, Do’s and Don’ts for Your Marketing Dollars [Redux] 2 years, 4 months ago
[Ed: With minor changes, we republish one of our most popular posts though it's almost two years old (gasp!). Still good, still relevant.]
The economy is down. Budgets are even tighter than normal. But you know […]
Robin Ferrier wrote a new post, 29 Ways to Stay Creative… How Many Will You Try? 2 years, 4 months ago
I saw a link on the Facebook page of one of my friends last week to a video called “29 Ways to Stay Creative.”
I have to be honest. I almost didn’t watch the video.
For one, I’m not a big fan of video online. I […]
Robin Ferrier wrote a new post, Are You Using Your Local Resources? 2 years, 5 months ago
Next week, I’m participating in a panel on “Getting Started with Social Media for your Small Business” being run by the Rockville Women’s Business Center (WBC). It’s one of a slew of seminars the Rockville WBC […]
Robin Ferrier wrote a new post, First Impressions… 2 years, 6 months ago
I recently read a story about a reporter who called a store seeking to speak to the business owner for an article. The person who answered the phone couldn’t be bothered to take a message, instead asking the […]
Robin Ferrier wrote a new post, Everyone’s a Marketer 2 years, 8 months ago
Butts in seats
I’m the chair of the PR Committee for the Gaithersburg Book Festival in Gaithersburg, Maryland, on May 21. (Shameless plug here: come to our festival!)
We’re two months out, author recruitment is […]
Robin Ferrier wrote a new post, Why Bigger Isn’t Always Better 2 years, 10 months ago
Back in the day, I did some publicity for authors.
And without fail, every time I sat down to talk with an author about a PR and marketing campaign, one of the first things the author would say is: “I want to be […]
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