Last weekend I bought some orchids. I am definitely an animal lover, but not a plant person at all. I am one of those people who is very good at killing plants. But it was a beautiful day, I was at a farmers market here in Jacksonville, and there was a man selling orchids. He had driven hundreds of miles to be at this little market, and his passion was contagious. He LOVED his orchids and talked about them in depth: I had the feeling that he was well acquainted with each and every one of the orchids for sale in his booth.
I didn’t purchase anything right away. The farmers market was in front of a Whole Foods Market®, so I went in to shop and ponder whether I should buy some orchids—a daring move for a plant killer like me. While inside Whole Foods, I saw an entire orchid section—a huge selection—much larger than what the man had at his booth. They were beautiful and comparatively priced . . . but I looked at them and thought . . . NO. After I finished my shopping, I went back to the man’s booth and bought not one, but four orchids.
Which brings me to the point of this article . . . In the age of Walmart, Target, and Costco®, human connection is the distinguishing factor for a small business. You may not be able to compete on price, but you have something to offer people that they can’t find at the behemoth chains.
I know it can be tough sometimes to smile and face the day—especially in an economic downturn—and you may wonder why a customer would prioritize ANYTHING over price. But if you remember WHY you’re in business in the first place—your passion for your products, your services, your industry—you have a much greater chance of success because that passion is contagious. Small businesses have the ability to make connections at a human level that big businesses simply can’t. And that ability is, as Visa® says, priceless.
At Web.com, our passion is to help small businesses succeed: that is our raison d’être. We get up every morning with this commitment in mind, and day in and day out we face many of the same struggles that you do. There are always competitors who are willing to emulate our services and offer them at discounted prices—but without the commitment and human connection that we seek to provide.
So renewing one’s commitment each and every day is important to do. Remember why you’re in business, and always strive to connect with your customers. Small businesses are the heart and soul of America . . . they are extensions of the people who operate them and bring value to their customers. If you look at your business this way every day, your customers will feel the connection and respond in kind.
P.S. We believe in helping small businesses succeed on the Web, and we are here to serve YOU, which is one of the driving forces behind this blog. We would love to hear from you and have you join in on the conversation. We’d also like to make sure that we cover topics you’re really interested in.
We value your input . . . so let’s make the connection today.