Small business owners know you need to offer incentives to keep customers coming back for more; that’s why using old-fashioned loyalty programs is still in fashion. The Local Commerce Monitor reports that the use of customer loyalty programs has remained steady in the past year and more than half of small businesses in the most recent survey operate their own in-house programs. However, small business owners might be working harder than they need to be to track and manage their loyalty programs: Local Commerce Monitor reports that small businesses still primarily use paper-based tracking methods, such as punch cards, to manage their loyalty programs despite the plethora of digital options available.
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