Consumers blur the lines when it comes to their mobile devices, using tablets and smartphones for research and information both business and personal. An IDG Global Solutions (IGS) survey found 37 percent of respondents use their personal tablet for business and 41 percent use their personal smartphones for business. The survey, which included participants in 43 countries, predicts by June 2014, more than 57 percent of consumers will rely on smartphones during business hours to read tech news; 47 percent will use them to research tech products and services; 45 percent will use them to read tech newsletters; 40 percent will use them to compare products and services; and 40 percent will use them to visit vendor sites for product information. If you’re marketing B2B, this means your website and online marketing strategy must be mobile-friendly.
Web.com can help you create the perfect website for your business. Learn more.