Ecommerce websites are not just for large companies anymore. And they’re not for computer gurus who need a lot of programming knowledge to be able to build it. Ecommerce sites are inexpensive and fairly easy to build.
If you have a gift shop or specialty boutique, you can generate extra revenue by having an online store. This will open up all sorts of new sales options for you.
- You can ship items that customers order for faraway friends.
- You can reach customers who have moved or live in other parts of the country, like tourists.
- You can become a specialty store for hard-to-find items.
- You can help the local customers who need to do holiday shopping late at night or during a time you’re not open.
Of course, you may not have the time or experience to set up an ecommerce site — they’re fairly easy, but not dead simple — so look for a professional who specializes in ecommerce sites. They can get it set up quickly and easily, and troubleshoot any problems that you may have.
It’s also a good idea to have this person provide you with monthly analytics and sales figures so you can see how much money your store is making, which products are big sellers, and which ones either need some promotional help or should just be removed completely.
An ecommerce store is just one more source of revenue your gift shop or boutique can be bringing in. And if you do it well, it could be as big a moneymaker as your regular store.