It’s a good idea for home services professionals to keep an eye on their online reputation. You should know what people are saying about you, good or bad, and be prepared to help solve any problems that appear online.
The best way to keep track of what people are saying about you is to do a basic Google search for your name and one for your company name (log in to your Gmail or Google account first). Add in your city or coverage area, plus your service offering, and see what comes up. Next, open a separate browser without signing in to Google, and do the same search.
The second search is the “objective” Google search results — it’s what Google will show for people who don’t know you. What you found during the first search is what Google wants to show you, because they know what you would like to see.
(We’re telling you this so you don’t do a Google search and think that you’re winning at Google.)
You need to know how your name is being used online, because what you found during the objective search is what other people will find when they search for you.
And since, like every other home services professional, you need a good reputation and word-of-mouth referrals, you need to know what people are saying about you. But you also don’t want to spend 15 minutes every day doing this search, scrolling through 100 results to find anything new.
This is where Google Alerts come in handy.
Google Alerts will monitor the Internet, look for saved keyword terms, and email it to you every day. It will help you find new pages, and find some of your most unexpected pages and mentions. Tomorrow we’ll teach you exactly how to set up your Google Alerts.