Lucky is the community that gets a large event to come to their neck of the woods. It doesn’t have to be as big as the Olympics: Any big event, from a business conference to a music festival, can potentially bring in hundreds of thousands of new visitors—and thousands of new customers to your business. What can you do to get involved and handle the large crowds? First, check with your city’s business development office to see what opportunities may exist because of the event. Usually, a big event in your town means subcontracting opportunities for many local businesses. Then, check with the event organizers to find out about sponsorship, volunteer or exhibition opportunities. Finally, consider hiring more employees, updating your technology, and using new apps to handle crowds in your store or restaurant if you expect increased traffic.