More and more consumers are putting away their desktops and laptops and picking up their mobile devices–and not just to talk. According to eMarketer, U.S. adults will spend 43.6 percent of their overall media time with digital this year, including 19.4 percent on mobile—compared to 19.2 percent on laptops and PCs. The switch from desktop to mobile, whether it’s their smartphone or tablet computer, is happening even with such activities as social networking and digital video viewing. Tablet video viewing is growing at the fastest rate: the share of all tablet time spent with video will nearly double this year, from 10 percent last year to 19 percent.
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