Getting the right domain name for your business is nearly as important as getting the right business name. If you don’t agree, you’ll be interested in the recent survey from .Co in which 55 percent of the respondents believed they lost business because they couldn’t get the domain name they desired. What to do? 49 percent of the survey’s respondents had to try two or more different domain names before they settled on one that worked for their businesses, and 52 percent would change their domain name if they could. If you can’t get the domain name you want with a .com extension, consider an alternative like .co, .biz, .net or something that goes with your business like your state abbreviation. Also, see how much it would be to buy your desired domain name from the company that owns it. Sometimes it can be worth the price.