If one of your small business resolutions for 2014 is to start creating content on a regular basis that is useful, relevant, and interesting, here is a cheat sheet of sorts that will help you stick to that commitment without stressing out, losing your mind – or burning up too much of your time.
1. Analyze the news
Share your take on news that could positively or negatively affect your customers. It could be industry, economic, or whatever news is currently trending, even pop-culture stuff, as long as it’s relevant to your audience.
2. Curate specific pieces of content
As you read industry news, keep a running list of tips, how-tos, quotes, statistics, images, videos, or whatever else that is not just interesting, but inspiring, eye-opening, and helpful.
3. Crowdsource content
Tap into the fact that people like to share, and ask a question on a social media. Use the answers you receive as the content for a blog post.
4. Use contributors
Reach out to people in your network who you like and admire and ask if they’d like to contribute articles for your blog that they’ve already published themselves and that did well traffic-wise. Offer to reciprocate.
5. Conduct interviews
Believe it or not, this is not time-consuming. Make it a point to interview one or two people a month – customers, partners, vendors, industry leaders – and publish your discussion in a Q&A format.
6. Make lists
People love lists, and they’re fairly easy to write. You can create lists on almost any subject that is related to your business, like top bloggers, best sources of x, favorite books on x subject, etc.
Newsjacking is different from analyzing the news and is more about seizing the chance to ride the viral coattails of a breaking piece of news. Write up a quick blog post on how to avoid ending up in the same situation, or, on the flip side, how to make the most of that situation. Be creative, but be helpful.
8. Use case studies
When you ask clients for testimonials, dig deeper. Conduct a mini-interview and ask them a few questions instead of just one. Turn that into a case study and publish it on both your website and blog.
9. Write FAQs
No matter what business you’re in, you get asked the same questions over and over again by clients. Write down those questions, and when you need to write a blog post quickly, choose a question, write the answer, and publish it.
10. Update older posts
Re-publish older posts that are still relevant. It could be a blog post that generated a lot of traffic a couple of years ago or an evergreen topic that is being discussed again.
What other tricks do you use for creating content when you’re strapped on time?
Get more online marketing tips. Register for the Web.com Small Business Forum Online. Being a member of the Small Business Forum enables you to ask questions about online marketing, comment on our numerous articles, get to know other small business owners and receive special offers on business services from our partners. Sign up now to accelerate your online marketing potential!
Image courtesy of alamai.com