10 Easy Ways to Create Content When You Are Strapped for Time - Forum.web.com
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10 Easy Ways to Create Content When You Are Strapped for Time
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If one of your small business resolutions for 2014 is to start creating content on a regular basis that is useful, relevant, and interesting, here is a cheat sheet of sorts that will help you stick to that commitment without stressing out, losing your mind – or burning up too much of your time.

1. Analyze the news

Share your take on news that could positively or negatively affect your customers. It could be industry, economic, or whatever news is currently trending, even pop-culture stuff, as long as it’s relevant to your audience.

2. Curate specific pieces of content

As you read industry news, keep a running list of tips, how-tos, quotes, statistics, images, videos, or whatever else that is not just interesting, but inspiring, eye-opening, and helpful.

3. Crowdsource content

Tap into the fact that people like to share, and ask a question on a social media. Use the answers you receive as the content for a blog post.

4. Use contributors

Reach out to people in your network who you like and admire and ask if they’d like to contribute articles for your blog that they’ve already published themselves and that did well traffic-wise. Offer to reciprocate.

5. Conduct interviews

Believe it or not, this is not time-consuming. Make it a point to interview one or two people a month – customers, partners, vendors, industry leaders – and publish your discussion in a Q&A format.

6. Make lists

People love lists, and they’re fairly easy to write. You can create lists on almost any subject that is related to your business, like top bloggers, best sources of x, favorite books on x subject, etc.

7. Newsjack

Newsjacking is different from analyzing the news and is more about seizing the chance to ride the viral coattails of a breaking piece of news. Write up a quick blog post on how to avoid ending up in the same situation, or, on the flip side, how to make the most of that situation. Be creative, but be helpful.

8. Use case studies

When you ask clients for testimonials, dig deeper. Conduct a mini-interview and ask them a few questions instead of just one. Turn that into a case study and publish it on both your website and blog.

9. Write FAQs

No matter what business you’re in, you get asked the same questions over and over again by clients. Write down those questions, and when you need to write a blog post quickly, choose a question, write the answer, and publish it.

10. Update older posts

Re-publish older posts that are still relevant. It could be a blog post that generated a lot of traffic a couple of years ago or an evergreen topic that is being discussed again.

What other tricks do you use for creating content when you’re strapped on time?

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Image courtesy of alamai.com

Monika Jansen

Monika Jansen

Monika Jansen is a freelance copywriter and editor who helps with companies of all shapes on sizes kick their content up to the next level. You can find her online at www.jansencomm.com.
Monika Jansen
Monika Jansen

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