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13 Small Changes That Will Greatly Improve Your Social Media Marketing
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I think Dan Zarrella is my social media hero. His entire goal in life is to quantify social media behavior so we marketers can use it better, and because social media is always changing, there’s always something new to learn.

In his latest SlideShare, he shared a lot of new information. I pulled out the best bits, which appear below.

Tweak your Twitter bio

If applicable, add “founder,” “speaker,” “expert,” “guru,” and/or “author” in your bio. Zarrella found that bios with those words in them had more followers than the average account.

Move links in Twitter

Links that appear 25% of the way into a tweet get more click-throughs than ones placed anywhere else. Zarrella also found that more than half of all tweets with links get retweeted, and the best time to tweet is 4pm EST.

Rethink Facebook posting

There is a huge spike in the number of likes Facebook posts get from Friday evening through Sunday afternoon, so schedule great content to publish during those times.

Additionally, start asking questions, whether they are simple yes/no (“Should you…” or “Would you…”) or open-ended (“Which…”). These get more comments than other Facebook posts.

Edit Pinterest images

I found this statistic fascinating: the taller an image is on Pinterest, the more repins it gets. If you pin your own images, edit them so they’re vertical rather than horizontal.

Watch what you say on Twitter

The more you talk about yourself on Twitter and/or the more negative you are, the fewer followers you will have. When you do write a tweet, aim for about 130 characters; they tend to get more click-throughs.

… and Facebook

Believe it or not, if you use industry buzzwords on your Facebook page, you will tend to have fewer likes. As you might imagine, the more positive you are, the better. Facebook posts that are positive get more likes than neutral or negative.

When you’re writing your Facebook post, either keep it super short or long (500 – 700 characters). They get the most likes.

How will you change your social media marketing based on the above information?

Web.com’s Facebook Boost can help supercharge your Facebook presence. Learn more at Web.com.

Image courtesy of empowernetwork.com


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