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Is your small business taking full advantage of the potential of mobile marketing to reach customers and make sales? More and more consumers and B2B buyers are using mobile devices such as smartphones and tablets to research products and services or look for local businesses. As your prospective customers reach for their mobile devices, the traditional path to purchasing has changed. Prospects now consider a wide variety of information, including both online and offline advertising and marketing, when making a decision. That means you can—and must—develop a marketing strategy that reaches out to them anytime, anywhere and on every device. Here are 20 tips, tactics and strategies for using mobile marketing to boost your business.

Winning E-Commerce Strategies for the 2015 Holidays
Table of Contents
  • Understand your customers
  • Assess the competition
  • Test your website for mobile-friendliness
  • Build a mobile-friendly website
  • Use click-to-call
  • Optimize for local search
  • Send mobile-friendly email
  • Try text messaging
  • Tap into geo-targeting
  • Explore mobile ad options
  • Offer mobile discounts and deals
  • Consider developing a mobile app
  • Don’t forget about B-to-B
  • Use mobile optimized video
  • Use mobile loyalty tools
  • Get social on mobile
  • Integrate mobile and traditional advertising
  • Capitalize on smartphone use in-store
  • Protect privacy
  • Encourage mobile purchasing
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