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3 Search Tactics for Mobile Search
Mobile marketing,Mobile/Applications tips
3 Search Tactics for Mobile Search
8 February 2013

As mobile web traffic continues to grow, marketers need to realize that mobile search engine optimization is an entirely different animal than “desktop SEO. ” For one thing, Google counts at least 50 different signals on a mobile site than they do a desktop site. For another, when people search for your site on their phone, they want a simple, pared down experience. Read more…

Three Benefits of Networking
Online Marketing
Three Benefits of Networking
8 February 2013

We’ve talked about the importance of online social networking for the last several months, but we don’t want to ignore the importance of meeting people in person. This kind of networking is just as important to growing your business as online networking is. 1. Read more…

Book of the Week: The Zen of Social Media Marketing
Facebook/Social Media
forum.web.com
8 February 2013

If you’re new to social media marketing and you’re trying to promote your business, there are a number of books you can choose from to get you started. One book we’re partial to is Shama Kabani’s The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue. The book is written for the social media marketing newbie, giving readers some basic insights into the different tools you can use — blogging, Facebook, Twitter, LinkedIn, Google+, group coupon sites like Groupon, and video — and some of the best practices that will get you the traction you need for growing your own business. Read more…

How to Claim Your Google Places Spot
On Your Way,Online Marketing
How to Claim Your Google Places Spot
8 February 2013

Let’s say you own an ice cream parlor, along with three other parlors within a five mile radius. You can win a search any time someone looks for “ice cream shop” or “ice cream parlor” when they do a search while they’re in your city, or do a mobile search on their phone. The biggest trick that will help you win this mobile search is registering your business on Google Places. Read more…

How to Promote Your Store’s Items with Pinterest
Facebook/Social Media,Getting Advanced
forum.web.com
8 February 2013

A couple days ago, we talked about how you can promote your store with Facebook, Instagram, and Pinterest. Pinterest is a great way for people to share cool photos of things they have done, things they want, and even ideas for things they would like to do. We wanted to talk a little more about how you can use Pinterest successfully for your own gift shop. Read more…

Tool of the Week: Traackr.com
Mobile marketing,Mobile/Applications tips
Tool of the Week: Traackr.com
8 February 2013

PR and marketing folks love to find out what’s being said about their particular brand. Whether it’s complaints or compliments, they want to know what’s being said, and what people think. (That’s a real online guerilla marketing tactics: to be able to use information that most people ignore, to your own advantage. Read more…

Tip of the Week: Find Best Web Hosting Options
Domains/Hosting
Tip of the Week: Find Best Web Hosting Options
8 February 2013

Web hosting is a tricky business. You want to find something that’s both affordable and reliable. There are plenty of web hosts that have server space for less than $5 per month, but their reliability is questionable.And there are plenty of web hosts that have a 99.99% uptime guarantee, but their rates can be $20 per month or more. Read more…

Tips for Web Content: Focus on Content, Not Keywords
Just Getting Started,Online Marketing
Tips for Web Content: Focus on Content, Not Keywords
8 February 2013

Your web content is the thing that’s going to make or break your search engine optimization efforts. In yesterday’s post, we started talking about how important content is, but we didn’t want to include it in the list of three blogging SEO tips. Not because it’s not important, but because it’s very important. Read more…

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