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How to Use Social Media to Find Job Candidates
Facebook/Social Media, Getting Advanced, Home Page Blog
How to Use Social Media to Find Job Candidates
24 May 2013

Are you searching for job candidates the old-fashioned way—by placing want ads on newspaper or job search websites? That’s all well and good, but you can boost your chances of finding the perfect hire by expanding your job candidate outreach to include social media. Social media is a natural way to search for job candidates, and has some great benefits. First, if you get recommendations for job candidates from people you know, the candidates are already vetted because there’s a connection. Read more…

Web.com Small Business Tip of the Day: Meet Gen C
Home Page Blog, Marketing/Branding, On Your Way

Haven’t heard of Gen C yet? They’re probably already your customers, so you’d better get to know them. Not a “generation” so much as a mind-set, about 65 percent of Gen C is under the age of 35. Named Gen C because of their dedication to Connection, Community, Creation and Curation, Gen Cers are outspoken and engaged. Read more…

8 Signs It’s Time for a New Website
Grow Smart Business, Home Page Blog, Marketing/Branding
8 Signs It’s Time for a New Website
23 May 2013

Your website represents you and your business online. If it is clunky and outdated, it’s not exactly going to leave a good impression and inspire confidence in the quality of your work. I don’t need to tell you that technology is constantly changing – we all know that. Read more…

Is Your Business Driving Customers Crazy?
Customer Service, eCommerce, Getting Advanced
Is Your Business Driving Customers Crazy?
23 May 2013

Does your business have both an online and offline presence? If your website (particularly your ecommerce) and your real-world customer experience don’t align, you could be driving customers away, reports a new survey commissioned by Redwood Software. What bugs customers the most? Redwood found that in many cases, it wasn’t one incident that made customers give up on a company, but rather, a series of inconveniences or errors that built up until the final straw “breaks the camel’s back. More than three-fourths (76 percent) of shoppers have left physical stores, and 65 percent have left ecommerce sites, because they couldn’t quickly find what they were looking for. Read more…

Web.com Small Business Tip of the Day: Small Exporters Rejoice
Finance, Getting Advanced, Home Page Blog

International trade declined dramatically during the recent economic slump, according to a new report released by the SBA’s Office of Advocacy.  The report, The Impact of Credit Availability on Small Business Exporters, examined the relationship between credit conditions and small business exports. Credit tightening is one reason for the dramatic drop in exports (14 percent) between 2008 and 2009, and small businesses were affected the most. Read more…

What Matters Most to Restaurant Customers?
Customer Service, Getting Advanced, Home Page Blog
What Matters Most to Restaurant Customers?
22 May 2013

What are customers looking for when they decide whether or not to eat at your restaurant? A new study by Mintel found that cleanliness (cited by 96 percent of survey respondents), a wide menu selection and variety (94 percent) and comfortable seating (91 percent) are the most important things people look for when deciding where to eat out. While these general factors mattered most to customers of all ages and ethnicities, Mintel also found that different demographic groups have different things they look for when choosing a restaurant. For example, about 93 percent of those aged 65 and up say noise level is important to them when dining out, compared to 82 percent of respondents overall. Read more…

Web.com Small Business Tip of the Day: Gluten-Free Profits
current events, Home Page Blog, On Your Way
forum.web.com
21 May 2013

Gluten-free products aren’t just for purely allergic or dietary reasons anymore. The gluten-free trend is being boosted by fad diet enthusiasts as a way to eat better and lose weight. According to Datamonitor, global sales of gluten-free products are expected to grow to $4.3 billion by 2015. Read more…

4 Easy Steps to Create Customer Personas
Grow Smart Business, Home Page Blog, Marketing/Branding
4 Easy Steps to Create Customer Personas
21 May 2013

One valuable marketing/branding exercise that most companies don’t bother with is creating customer personas. In short, creating customer personas makes marketing easier and more effective. Though you probably have a fairly good idea of who your customers are, do a little research. Read more…

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