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Web.com Small Business Tip of the Day: Summer Selling
Home Page Blog, Marketing/Branding, On Your Way

The summer season is a great time to expand your business by setting up a table or booth at your local art festival, flea market or farmer’s market. The atmosphere is casual, and consumers are more willing to spend discretionary income when purchases seem part of the fun. But although the atmosphere is less formal, that doesn’t mean you can be less diligent when it comes to paying taxes and getting permits. Read more…

5 Steps for a Successful Google+ Hangout
Home Page Blog,Marketing/Branding
5 Steps for a Successful Google+ Hangout
25 June 2013

Google+ is the oft-overlooked social media network, and I think that’s mostly true because when it launched last year, everyone let out a collective groan: “Seriously? Another social media network we have to use and pay attention to? No thanks. However, Google+ is important to use for two reasons: 1) Since Google basically controls search and therefore search rankings, their own tools get preference, and 2) Google+ is a growing network with 400M users and counting. One of its unique features is the Google Hangout, a visual chat room that allows up to 15 people to converse at once; you can have as many viewers as you’d like. Read more…

How Can Home-Related Businesses Market to Millennials?
Getting Advanced, Home Page Blog, Marketing/Branding
How Can Home-Related Businesses Market to Millennials?
25 June 2013

As home prices start to rebound in many parts of the country that were hard-hit during the mortgage crisis and the Great Recession, small business owners including construction companies, realtors, home remodeling businesses and interior designers are holding their breath, hoping home sales continue on the upswing. The Los Angeles Times recently took a closer look at the challenges of marketing home ownership to Millennials. Good news: There are 95 million people ages 10 to 32 (10 million more than the number of Baby Boomers). Read more…

Re-cap of Our June Twitter Chat Featuring Lani Rosales (@AGBEAT) #wgbiz
Lani Rosales,Women In Business
Re-cap of Our June Twitter Chat Featuring Lani Rosales (@AGBEAT) #wgbiz
24 June 2013

Every month, usually about a week after our Women in Business chats, we usually post a PDF summary of the Twitter interview and surrounding hashtag discussion. This month we were honored to have Lani Rosales, Editor-in-Chief of AGBEAT, discussing the differences between digital and traditional publications, and how to get digital publications to cover your business story.  A5: establish rapport with one writer at a time, make their life easier, send talking points in three sentence or less and WIN. Read more…

Web.com Small Business Tip of the Day: Food for Thought
Getting Advanced, Home Page Blog, Marketing/Branding

Despite a still-slow economy, quick service restaurants should still see an increase in visits this year, according to the research firm NPD Group. To make sure you’re doing everything you can to get your restaurant sales up, keep up on the latest food trends for 2013. Using local food sources, adding healthy kids’ meals, offering more fruits and vegetables and having snacks as meals on your menu could help boost sales as consumers on the go want fresh and healthy choices when they need to grab a quick bite. Read more…

3 Examples of Engaging B2B Infographics From Non-Visual Companies
Home Page Blog,Marketing/Branding
3 Examples of Engaging B2B Infographics From Non-Visual Companies
24 June 2013

If you’re a B2B business operating in a decidedly non-visual industry, the idea of creating highly engaging visual marketing content probably leaves you scratching your head. However, as we’ll see in the following 3 infographics provided by my friends at NowSourcing, it is very doable. Who: ProfitBricks is a cloud computing Infrastructure-as-a-Service company. Read more…

Are You Giving Online Shoppers the Customer Service Essentials They Expect?
Customer Service, eCommerce, Getting Advanced
Are You Giving Online Shoppers the Customer Service Essentials They Expect?
24 June 2013

What are customers’ expectations for customer service when shopping online? ComScore’s new report, UPS Pulse of the Online Shopper™: A Customer Experience Study, looked at consumers’ demands for multi-channel retailing and ecommerce to determine what they want from your business. Customers want to shop how, when and where they want, which means your online and offline experience must be seamless. When it comes to ecommerce, they want more choices—for example, 44 percent say they are more likely to shop with a retailer if they can buy online, then pick the item up in-store. Read more…

Web.com Small Business Tip of the Day: It’s Nice to Share
Home Page Blog, On Your Way, Online Marketing

According to Nielsen statistics, Facebook users share 2. 5 billion pieces of content per day and Twitter users send 400 million tweets per day. That’s a whole lot of sharing going on and a huge reason why you should be providing content on your website and then linking to your social media sites. Read more…

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