There is so much small business owners need to know to operate at peak performance. Luckily we live in the Information Age with plentiful resources. To help you sift through some of the data, every week we’re going to look at three business books small business owners should read and the lessons you can learn from reading them.
Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It ($26.95)
By Dorie Clark
This book addresses many an entrepreneur’s biggest problem today—how can you get you idea to stand out in a very noisy marketplace? Author and branding expert Dorie Clark tackles the question by interviewing more then 50 thought leaders, including such luminaries as Seth Godin and Daniel Pink.
But Clark points out you don’t need to be a genius to make an impact. Instead, she shares the ways you can develop and share your killer ideas, tells you how to be a renegade thinker and explains what’s wrong with thought leadership today.
It may sound overwhelming, but Clark leads you through it, increasing the chances of creating a breakthrough idea.
Communicate to Influence: How to Inspire Your Audience to Action ($27)
If you want to succeed, you need to master the art of communicating. In this book the authors, business communications experts and owners of Decker Communications, share the tools that will help you improve your communications skills.
Communicating well, the Deckers point out, is not enough. You need to be able to move people to action—to get your audience (whether that’s employees, clients, venture capitalists or potential partners) to do what you want them to do.
The Deckers share their four-step Decker Grid System that will help you easily prepare the right message for the right audience.
By David Wimer with Robert F. Everett PhD
You know those times when things go wrong and you feel there’s nothing you can do to salvage the situation? Unfortunately, we all experience a few such moments over the course of our entrepreneurial endeavors. And at those times, we all wish we had someone to talk to who could make it better.
David Wilmer is that person. His mission is to “provide insight to business owners before and during transitions” to help them minimize risk.
No matter what your “crisis” is, this book offers plenty of sound and actionable advice to help you get to the other side.
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