There is so much small business owners need to know to operate at peak performance. Luckily we live in the Information Age with plentiful resources. To help you sift through some of the data, every week we’re going to look at three business books small business owners should read and the lessons you can learn from them.
The Innovative Mindset: 5 Behaviors for Accelerating Breakthroughs ($25)
John Sweeney says he wrote this book to help people to “embrace the idea…that you can create a daily, weekly, monthly, yearly, and lifetime plan to practice and improve your innovative behaviors.” Being innovative, Sweeney argues, is a matter of choosing “to simply spend more time in a mindset of discovery instead of a mindset of fear.”
Part of this discovery is exploring the world of improvisation. Sweeney and his coauthor run the Brave New Workshop Creative Outreach, a program that teaches innovation. Part of the path to become more innovative, they say, are lessons learned from improv: make everyone around you look better than you, reframe mistakes as stepping stones toward success, the fastest way to build something is to be in a culture of agreement, and serving others will lead to far greater success than serving yourself.
At the end of each chapter, they offer a “Reframing Fitness Plan and Workouts” to help you put things into motion.
Xbox Revisited: A Game Plan for Corporate and Civic Renewal ($24.95)
By Robbie Bach
Robbie Bach is the former Chief Xbox Officer and in this book, uses the 3P Framework developed by the Xbox team—Purpose, Principles and Priorities—to show how all businesses can address complex problems.
From defining purpose to actually making “the dangerous leap,” this book gives you insight into the development of the Xbox itself and how that relates to your own small business.
But the book is also a call to action. Bach thinks we all need to “get educated, get vocal and get involved.” It’s hard to argue with that.
Love-Based Copywriting System: A Step-By-Step Process to Master Writing Copy That Attracts, Inspires and Invites ($14.99)
This book is Volume 2 in a series. While the first volume explains the philosophy of traditional marketing copy (“sell with fear”), in this book the author, a marketing and copywriting strategist, shares her successful system with you.
Any small business owner who needs to create or oversee marketing materials will find this book quite useful. It offers exercises and templates so you can create your own promotional pieces that are more authentic than hyperbolic marketing copy.
The book is thorough and also explains what to say on your website, how to create effective calls-to-action, offers a script for a sales video and much more. It’s written so it’s easy to understand and immediately implement the creative ideas.
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