3 Examples of Engaging B2B Infographics From Non-Visual Companies - Forum.web.com
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3 Examples of Engaging B2B Infographics From Non-Visual Companies

It's a SaaS World InfographicIf you’re a B2B business operating in a decidedly non-visual industry, the idea of creating highly engaging visual marketing content probably leaves you scratching your head. How, for example, does one illustrate cloud computing – and make it interesting to boot?

However, as we’ll see in the following 3 infographics provided by my friends at NowSourcing, it is very doable.

Example 1: Cloud Computing

Who: ProfitBricks is a cloud computing Infrastructure-as-a-Service company.

Infographic: It’s a SaaS World

Why it works: Their infographic is a SaaS primer that covers how SaaS is different from other software delivery models, the history of SaaS and the future of cloud computing.

Fun fact: SalesForce was the first SaaS built from scratch to achieve rapid growth – back in 1999.

Example 2: Data and Mobile

Who: Qualcomm Spark, a platform that brings together the ecosystem of creators and inventors who are building the next amazing technologies

Infographic: The Perfect Data Storm

Why it works: Between the proliferation of mobile devices and the demand for big-data content (like video), the current mobile broadband networks are getting stretched to the max. This infographic illustrates that challenge and explores solutions.

Fun fact: Between 2012 and 2017, mobile video data will increase 16 fold, accounting for 2/3 of the world’s mobile data traffic.

Example 3: Salaries

Who: GradSchoolHub, an educational site that provides grad school-related resources and information.

Infographic: How to Negotiate a Higher Salary

Why it works: It combines useful and actionable information with interesting statistics in a visual way.

Fun fact: Only 7% of women negotiate a starting salary, while 57% of men do.

Has your B2B company created infographics? How did it help your marketing efforts?

Image courtesy of ProfitBricks

Monika Jansen

Monika Jansen

Monika Jansen is a freelance copywriter and editor who helps with companies of all shapes on sizes kick their content up to the next level. You can find her online at www.jansencomm.com.
Monika Jansen
Monika Jansen

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