We’ve already shared four secrets with promoting your business online. And the world is filled with enough books on the subject, you could start a library, so those four tips are like that tiny first bite of an appetizer at the world’s largest buffet. We wanted to give you a few more secrets so you can continue to promote your business online. These tips are a little more advanced, but can have a great effect on your growth.
1. Practice Search Engine Optimization
This is one of the most important steps you can take, and is worthy of a couple of books itself. SEO is the act of making sure your website is easily found and understood by search engines, which makes it easily found by potential customers. For example, use keywords throughout your website and blog in the title, copy, and anchor text. There are many other strategies, and they’re constantly changing, so read up on the latest SEO strategies on different blogs and websites.
2. Create YouTube Videos
YouTube is not only the biggest video sharing site in the world, it’s also the world’s second largest search engine, behind Google. (They’re also owned by Google.) Produce some helpful how-to videos that show people how to use your product, or find a solution to a problem your product solves.
Note: this is also a good SEO move, because Google will often include videos in search results. That means, if you want to place high during a search, don’t focus so much on SEO for Google. Focus on it for YouTube, and rank for that search instead.
3. Appear on a Podcast or Internet Radio Show
Podcasts are radio shows that are dowloaded to a person’s MP3 player, and listened to at their convenience. Some of these podcasts will allow guests to be interviewed and talk about a particular issue or topic they’re knowledgeable about. While this isn’t a chance to commercially plug your product or service, you can be interviewed as an expert about your particular industry or niche. Check out the iTunes podcast library and BlogTalkRadio.com for possible podcasts.
4. Start an online community
This one is a biggie, and it’s going to take a lot of time and effort, but if you’re serving a previously underserved niche, this could be huge. Find a social networking tool like Ning.com or one of its free alternatives, and set up the basic structure of the new community, inviting as many people as you can from that industry or community.
Offer up some basic content starters — questions, comments, interesting ideas or articles — and encourage people to discuss it. They will end up building and growing the community themselves, and will be invested in seeing it grow. This will not only help your visibility — after all, you’re the creator — but it will lend to your credibility, making people see you as one of the leaders of your industry.
These four steps are slightly more advanced than our last article. But we think that creating videos, participating in podcasts, creating communities, and practicing SEO on your website will go a long way in helping not only grow your business, but even enhance your personal brand as well.
About the author: Duncan Alney is the president and founder of Firebelly Marketing. He is an entrepreneur, writer, speaker, and photographer, and he’s working on his first social media marketing book, which will be out in late 2012. Duncan has lived on 3 continents and in 5 countries, but is proud to call Indianapolis home.