Buying a domain name for your business can be a little tricky. Search engine optimization rules are always an issue, as is the length of the domain, ease of remembering, etc. Here are four factors to consider when buying your next domain name.
1) Don’t worry about exact name matches.
Google’s latest search algorithm changes means that “exact match domains” don’t carry as much value as they used to. ThermoInsulatedCoffeeCups.com is not a bad name, but it won’t boost your search results unless you’ve got an impressive site to back it up.
2. Don’t hyphenate domain names
For one thing, they’re hard to say out loud. Thermo-Insulated-Coffee-Cups.com comes out as “Thermo dash Insulated dash Coffee dash Cups dot com,” and after saying it out loud for the third time, it feels pretty silly. Also, hyphenating domain names like this is a favorite trick of spammers, and Google frowns on it.
3. Consider buying .net, .org, etc.
The highest value domain is still .com. But don’t stop there. For a few bucks more, you can secure your brand with .net and .org domains as well. And if you’ve got a popular domain or brand, these will help you avoid squatters who try to capitalize on your hard work.
4. Buy your domains for more than one year.
Another spammers’ trick is to buy one year domains. While Google doesn’t reward multi-year domains, they cast a wary eye at one year domains. Consider buying your new domains for more than one year.