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5 Link-Building Strategies That Get You Noticed

Link-Building StrategiesWe’ve all been there. Yes, I’m talking about the dreaded rejected link request. You did everything right: you offered value, showed relevancy, and pitched the blogger properly. But it didn’t make a difference. Tons of emails, lots of writing, and a whole lot of hope later, you’re still linkless.

But when you find yourself stuck in the link-building mode, don’t think you’re limited to writing link request emails and pitches. In fact, there are plenty of other ways to get links back to your website. All it takes is a little creativity.

Let’s look at five link-building strategies that can help you get noticed:

  1. Help a Reporter Out
    Literally. Help A Reporter Out (HARO) is a free service that connects companies and industry experts with journalists who are looking for sources for their news stories. If you have something to share about your industry, you should sign up for an account. Once you do, you’ll receive a daily list of queries from journalists. When you find one that’s appropriate for your expertise, you can send a response to the reporter that includes your name, your credentials, and a link to your website.

    If your response suits the story, you may get a mention and, possibly, a link to your website. Granted, the link may be a nofollow, but it’s still a touchpoint that allows people to link back to your site. Plus, showing that you have industry knowledge helps you build trust in your brand.

  2. Be Someone’s Guest
    Guest blogging is another great way to score a link on someone else’s site, and if you get lucky enough to post on a blog that’s popular, that can mean a huge surge in traffic to your site. When you’re researching your guest-blogging efforts, be sure to identify blogs that are within your niche.

    Once you do, get to know the blogger and what kind of posts he or she likes or links to. Then, draft a pitch (or an actual post) and send it to the blogger. Be clear and concise. Talk about your expertise and what you have to offer. If you get a spot on the blog as a guest, you’ll either get a link somewhere in the article (yeah, for choosing anchor text!) or in your byline.

    Want more tips on becoming a guest blogger? Check out these awesome resources:

    10 Proven Steps to Snag a Guest Post on an A-List Blog
    How to Guest Post to Promote Your Blog

  3. Show Off Your Design Skills
    If you have some awesome graphic design skills (or just a really great in-house designer), you can create something that’s visually interesting, and that gets you links. Infographics are becoming increasingly popular, and the ones that are well done often get shared virally. Post the infographic on your blog or Facebook page and encourage others to share the link to it. Cool stuff can spread fast.

  4. Tell Your Experience
    Testimonials on other sites can be a great way for you to get a link. Reach out to your business partners, vendors, or other organizations that you’ve worked with and ask if you can provide a testimonial. In the byline of your response, be sure to include a link back to your site. Much like a mention in the press, your link will probably be a nofollow, but again, it’s another touchpoint.

  5. Share a Badge
    Customers tend to tout the brands they trust most, so why not give them an easier way to share the love? Creating a widget or badge that can be shared or reposted on a customer’s website can be a great way to get a link back to your site. Plus, it also helps to increase the exposure for your site. Create a badge that looks visually appealing and offers something unique; then, make it easy to share.

So . . . the next time you’re stuck with multiple link request rejections, don’t lose hope. Instead, think about branching out into something a little different. Granted, not all of these tactics will work for your business, but there’s no harm in giving them a try and seeing which ones stick.

What other link-building techniques are you using? I’d love to hear from you in the comments.


Related articles:
Link-Building Campaigns: 8 Common Mistakes in Link Request Emails
10 Tips for Beginner Bloggers

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    1. I found this information very eye opening. I am in the process of marketing a new Quality Assurance Consulting company. Understanding that in today’s marketplace a Web presence is extremely important, I believe the information in this article will prove to be a cornerstone in improving my site and company’s visibility.

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    2. I am an SEO expert, and I have been doing link building for a long time. In my opinion it’s great to exchange links with better quality and similar themed websites. It’ll also help to improve the website traffic.

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    3. Harry, thanks so much for your feedback!

      I do agree; link exchanges can be beneficial for SEO. However, I don’t think it should be the only approach that one uses. The tactics mentioned above (just a sampling of possibilities) offer SEO benefit, but can also be applied to other things in a marketing strategy, like reputation management, public relations, and branding. I think that it helps to be diversified in the approach so that the impact of the tactic, whether it’s an infographic or a guest blog post, is far reaching. :)

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    4. Hi. I loved your suggestion of HARO. It’s so hard to get a backlink from sites like Huffington Post, AOL or Reuters, but those sites use HARO! So a webmaster can share their knowledge, and there’s a good chance of receiving a high PR link in return. Sounds like a good deal to me.

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    5. Hi Mike,

      I LOVE using HARO for a variety of reasons. The link is awesome, but even better yet, it’s that extra exposure that can help build trust and reputation around the brand. Plus, it’s a free service that any site owner can take advantage of – as long as he or she knows his or her stuff. Definitely an overlooked link-building strategy, but one that can prove to be very effective, even if the link is a nofollow.

      Thanks for your feedback!
      Mandy

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    6. We will utilize this information to enhance our link-building techniques to improve our overall SEO strategy.

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    7. Awesome! Thanks, David! :)

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    8. Now this article definitely has value. This gets away from the traditional “just buy PPC and manage the campaign” traditional argument. I can implement these ideas right away for my PR2 insurance blog.

      Thanks!

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