5 Newsjacking Tips for Small Business - Forum.web.com
Follow Us:
5 Newsjacking Tips for Small Business
newsjacking tips

When it comes to newsjacking, be like Oreo. When the power went out during Super Bowl 2013, Oreo sent out a quick tweet:

“Power out? No problem. You can still dunk in the dark.”

Brilliant. They saw an opportunity and leveraged it to spread their brand’s message. And boy did it work! Oreo’s tweet became one of the most talked-about Super Bowl 2013 moments.

Newsjacking, of course, can go horribly wrong if your post is perceived as tone-deaf or insensitive, so try to think like the people at Oreo. Here are five newsjacking tips to help ensure you get it right.

Choose your news or trend carefully

The news item or trending topic that you jump on must be tied to your brand somehow. Don’t force the connection. If it isn’t a good fit, don’t worry – there are always more opportunities coming down the pike.

Determine how you can add to the conversation

Because there’s already a deafening amount of noise out there, determine how you can add value or be helpful. Do you have a tip to share? An important viewpoint you think is missing from the conversation? A discount to offer? Some freebies that will directly help those in need?

Decide what business goal newsjacking can help you reach

Newsjacking can do more than help spread your brand’s message. It can greatly boost your visibility, build your thought leadership, or even drive sales. Don’t just newsjack because it’s fun. Treat it like any other marketing campaign and do it only if it can help your brand reach its goals.

Jump on it quickly

It goes without saying that you need to jump on hot topics immediately, before our tiny attention spans shift to the next thing. Oreo was able to capitalize on the power outage immediately, but within 24 hours is fine, too.

Share on social media

The best place to amplify your message is social media, of course. Share your blog post multiple times on multiple channels, and use appropriate hashtags (research them first!) so people can easily find your message.

Do you have any other newsjacking tips to share – based on your own experience or what you’ve seen others do?

Want more assistance growing your business online? Join the Web.com Small Business Forum for free access to our library of ebooks, the latest industry news and support from other business owners, entrepreneurs and working professionals. Join a Group to ask questions, share your opinions and grow your network! Visit Web.com to learn about our full range of affordable website design and online marketing services.

Monika Jansen

Monika Jansen

Monika Jansen is a freelance copywriter and editor who helps with companies of all shapes on sizes kick their content up to the next level. You can find her online at www.jansencomm.com.
Monika Jansen
Monika Jansen

Latest posts by Monika Jansen (see all)

Monika Jansen

Comments

Loading Facebook Comments ...
Join the Small Business Forum Community
The Small Business Forum is a place where small business owners can learn, ask questions, and share advice on how to succeed online
Skip to toolbar