5 Steps for a Successful Google+ Hangout - Forum.web.com
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5 Steps for a Successful Google+ Hangout

Google HangoutGoogle+ is the oft-overlooked social media network, and I think that’s mostly true because when it launched last year, everyone let out a collective groan: “Seriously? Another social media network we have to use and pay attention to? No thanks.”

However, Google+ is important to use for two reasons: 1) Since Google basically controls search and therefore search rankings, their own tools get preference, and 2) Google+ is a growing network with 400M users and counting.

One of its unique features is the Google Hangout, a visual chat room that allows up to 15 people to converse at once; you can have as many viewers as you’d like. You can use them for meetings, casual webinars, chats with industry experts, seminars or how-to classes, or even press conferences.

Whatever you decide to use it for, I found a great guide on Marketo’s blog on how to set up a successful hangout. Here is a checklist to make sure you don’t miss any details:

Step 1: Set up a Google event

  • Check “On Air Event” so you can both live-stream and record it for later
  • Include keywords in your topic and details, and tag participants
  • Make sure everyone has headphones, or all ambient noise will be picked up and thus ruin the recording

Step 2: Promote the hangout

  • Create custom artwork for the event
  • Create a Lower Third for each participant, which will show their name and affiliate during the hangout
  • Share the event on all social media channels and in your blog

Step 3: Set it up

  • Invite all speaking participants to join you 10-15 minutes early for a sound and camera check
  • Upload your Lower Third
  • Ask someone to participate as a moderator to monitor chat and questions

Step 4: Chill out

  • Remember that a hangout is not meant to be a formal webinar or seminar
  • Keep it casual and let your personality shine through
  • If the conversation goes off on a tangent, that’s OK

Step 5: Edit and share the recording

  • Download the YouTube recording and edit
  • Reupload to your YouTube account and add the link to your event
  • Share the link

Have you hosted a Google Hangout? How’d it go? What other tips would you add to ensure a succesful event?

Image courtesy of news.cnet.com

Monika Jansen

Monika Jansen

Monika Jansen is a freelance copywriter and editor who helps with companies of all shapes on sizes kick their content up to the next level. You can find her online at www.jansencomm.com.
Monika Jansen
Monika Jansen

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