Yelp.com is an online business directory that helps customers connect with merchants in their area. Make your business more visible and appealing to potential customers by sharpening your Yelp.com marketing skills. Here are the 6 steps to take:
Step 1: Find out where you stand
Find out if your company is already listed on Yelp.com. Customers can add businesses and write reviews about their experiences. If your business is listed, read the reviews. Yelp determines the quality of a business by the types of reviews and the overall rating it receives. An overall rating above 3.5 stars is good while a rating below 3.5 stars is not so good.
If your business is already listed on Yelp then take control of your public image by claiming the listing. Claiming the listing will enable you to edit and add new information about your company. If your business is not currently listed then create a new Yelp.com listing. Build a complete profile that includes:
- Contact information including store hours, location and e-mail. Additionally, you will be able to share your social media accounts, including your Google Plus and Facebook Page.
- Add photos. Include pictures of your store, featured products and staff members.
- Add your business to category lists. List the products / services you sell.
- Provide a keyword-rich description of your business.
- Add coupons, specials and discounts to your page. It will help boost your visibility.
If you have reviews that are negatively impacting your overall performance rating, don’t fret. First, check to make sure it is warranted. You can flag groundless negative reviews and ask Yelp to remove them. For legitimate negative reviews, it’s better to respond than it is to remain silent. Make sure you take responsibility for bad experiences with your business. Don’t argue with customers. Instead, be solution-oriented. Issue both a public response and a private one and get to the bottom of the problem so you can fix it.
Yelp doesn’t show all reviews on your profile – only the ones deemed authentic. Authentic reviews have some certain qualities, according to a helpfulvideo by Brian Patterson at GoFishDigital.com. Authentic reviews come from Yelp members who:
- Have complete profiles
- Rate more than one business on more than one occasion
- Provide detailed reviews
- Link their Yelp profiles to their Facebook accounts
- Use Yelp mobile’s Check-In feature once in a while
If you are going to ask happy customers, friends and family to leave positive reviews on your behalf, stagger the reviews so that you get about three to five new reviews per month.
If you want positive reviews on Yelp, make sure it’s easy for your customers to find you there. Add a Yelp badge to your website, put a Yelp sticker on your front door, and showcase positive reviews on your checkout counter.
About The Contributor – This article is provided by Fit Small Business, a publication that helps small businesses compete and succeed, both in the online and offline worlds.