I don’t know about you, but I love Instagram – and it’s not just all of the cool filters I can choose from, either. The app just makes it so darn easy to take and share beautiful photos, it’s a shame not to use it for B2B marketing.
Here are 5 easy tips to help you get started:
1. Embrace hashtags
Just like at Twitter, hashtags fuel discovery and organize posts by topic. In order for people to find you and your photos, you need to start using industry-specific hashtags in your posts. On the flip side, hashtags will help you find potential clients; just conduct searches using the appropriate hashtags.
2. Add links to your profile
If people like what you share on Instagram, make it easy for them to connect with you elsewhere. Be sure to add links to your website and other social media accounts. If you offer a free consultation or download, add a link to the landing page on your site.
3. Be fun, friendly, and engaging
Treat Instagram like the social media site it is and focus on creating conversations. Tag people with their handle, respond to comments, comment on others’ photos, and generally engage your audience.
4. Share day-in-the-life photos
Stumped on what photos would be interesting? Take photos during meetings (when appropriate) and at group lunches or happy hours; at conferences and trade shows; of your employees, colleagues, customers, etc. You’ll help people get to know you and your company better.
5. Share photos on other social media sites
Instead of only sharing your photos on Instagram, boost the sharing and engagement factor by also posting them on Facebook and Twitter. Because posts on all of these sites are gone in a flash, it’s a good idea to cover your bases. More importantly, though, photos on Facebook are more shared, liked, and commented on – and this is the easiest way to get beautiful photos into your audience’s News Feed.
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Do you use Instagram for B2B marketing? Why or why not?
Image courtesy of Instagram.