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5 Ways Gift Cards Help Your Business Grow
3 October 2011
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Gift Card Program from Web.comAs you finalize preparations for the upcoming holiday season, it’s important to make sure your business is ready for the busy gift-giving season. Having your store or business stocked with popular items is a great way to tap into additional sales. Another way to grow your business and meet the needs of gift-givers is to offer gift cards for purchase at your business and on your website.

Gift cards provide a convenient way for your loyal customers to spread the word about your business and their experience with you. Gift cards are also an impulse buy that you can keep close to your register, showcase in your window signage, or offer on your website or Facebook Company Page.

There are many ways your business can benefit from selling gift cards. Here are 5 ways for you to consider:

  1. Tap into more sales for your business.
    Customers who do business with you may not think of your business when they plan gifts for their friends, family, or coworkers. To let customers know that you offer the convenience of gift cards, make sure they’re prominently displayed when people visit your website or physical location. That visual reminder will increase impulse purchases—and help to plant the seed for future sales. And as research shows, gift card recipients typically spend 20% more than their gift card balance.

  2. Make it easy for customers to promote your business.
    When a customer chooses to give a gift card, they’re endorsing your business by telling their gift card recipient that they trust your business and like doing business with you. By offering gift cards, you make it easy for your customers to spread the word about your business to their network of friends and family.

  3. Build your contact list for future promotions.
    When recipients redeem their gift cards, make sure you’re capturing the contact information for those cardholders. You can use that information to send out future news items and promotions about your business. Just as gift cards help to drive new sales to your business, your contact list provides you with valuable information that can help you develop and maintain long-term customers.

  4. Don’t think of gift cards as just gifts.
    Another way to keep your business growing is to issue gift cards as part of your refund or return policy. That way, you ensure that customers come back to your business to spend those available funds.

  5. Sell gift cards 24/7.
    Although many businesses think they need a physical store or business to sell gift cards, that’s definitely not the case. You can offer gift cards for sale on your website and via your social media marketing efforts, such as your Facebook Company Page. And with more and more consumers researching businesses online and making online purchases, you can leverage your website presence and your social network to generate sales for your business 24/7.

Please note: You should spend time evaluating gift card programs and their associated fees to ensure that you find the right program that fits the needs and goals of your business.

To help small businesses tap into the lucrative gift card market, Web.com is offering a new gift card program as of October 3—just in time for the busy holiday season. Our program allows you to sell gift cards at your business location and on your website.

For more information about how gift card sales can help your business grow, contact us at 877-543-5107 today.


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