When Google+ first came out, everyone thought, “Oh no, another social network.” But because it’s operated by Google, it is not just another network.
Here are 6 reasons why you should be using Google+:
It is the second biggest social network.
Google+ is behind Facebook, whose growth is slowing, and ahead of Twitter, whose growth is not, with around 500 million users.
Google+ is more than a social network.
It’s also a recommendation engine that is integrated with search. Think about that for a second – and you’ll understand why Facebook launched Graph Search. But unlike Facebook, Google+ draws results from the entire Internet, not a closed-wall network.
Additionally, Google+ relies on your social graph to deliver results, so the more +1s you have, the more likely you are to show up in their networks’ results. That is a pretty powerful feature.
AuthorRank will help your search results.
By linking your Google+ profile to blog posts, your image and byline will appear in search results, along with the number of people you are connected to. The more people engage with your content, the higher your AuthorRank and thus the better your search results.
Big SEO benefits
It’s no surprise that the company that controls search online will give preference to its own products. See AuthorRank and use of your social graph in search.
Free videoconferencing with Hangouts
Google Hangouts allows you to get closer to your audience. You can use it to hold “fireside chats,” provide sneak peeks to new products or services, or communicate with your customer advisory group – the possibilities are endless.
Google Ripples lets you find influencers and see how they’re sharing your content – and how their communities are sharing it – and so on. Because this information is provided in a visual layout, it’s really easy to see the ripple effect (pun intended).
Do you use Google+? How has it helped your marketing?
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