I have edited two books and written and edited numerous ebooks for clients. One of my clients is launching his first ebook next week, so I wanted to do some research and make sure we weren’t missing anything.
Lo and behold, I stumbled upon a fabulous blog post on ProBlogger (which is a super valuable resource for any writer). While I was already familiar with most of the points made in the post, here are what I consider the top 6 tips on creating an outstanding, must-read ebook:
1. Focus on value
A successful ebook is one that is valuable and relevant for your audience. Those two things trump everything else – topic, page count, cost – and will fuel word-of-mouth marketing.
2. Convenience and quality trump content
Because you can find information on any topic online, an ebook must deliver more than content. It has to be well-organized, well-written, and carefully edited (hire an editor and proofreader – seriously). Your ebook absolutely must be high-quality.
3. Get reviews
Just like client testimonials and use cases/case studies add credibility to your business, reviews add credibility to your ebook. Ask colleagues and clients to read and review your ebook (especially if you’re selling in an online marketplace).
4. Build your own audience
Selling your ebook in an online marketplace might seem like a good idea, since you’ll reach a lot more people, but it is not a marketing panacea. You will do a much better job selling your ebook than anyone else will simply by telling a personal story about why you wrote it.
5. Hire a graphic designer
Your title, cover image, and interior layout design are really, really important, especially because you can’t A/B test them first. Hire a graphic designer to help create a cover that stands out – and a beautiful but practical layout that keeps your audience engaged.
6. Outsource sales copy
It’s really hard to be objective about something you’ve put a lot of time and effort into, so hire a copywriter (or ask a friend) to write your sales copy. They’ll be able to pull out the highlights more effectively than you.
Have you written an ebook that became wildly successful? What other tips can you offer?
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