Check out this week’s Friday Small Business Roundup for tips and ideas to help grow your business.
Back-to-school has become a key season for retailers in this touch-and-go economy–and back-to-college is one of the hottest categories. What’s the prognosis for college student spending this year? Read Rieva Lesonsky’s post Grab Your Share of Back-to-College Shopping to find out. Get even more retail dollars by upping your tech game–read Rieva’s post Retailers: Time to Take Tech to the Next Level to learn what we mean.
Speaking of the economy, are you concerned about your customers’ ability to pay? If so, you’ll want to read Protecting Your Business From a Customer’s Bankruptcy, by Maria Valdez Haubrich, for some smart tips.
Heading to a trade show this season? Before you go, peruse Karen Axelton’s How to Source Products at a Trade Show for tips to help you find the best merchandise for your retail store or ecommerce site.
We hear a lot about the use of social media for consumer marketing, but what about BtoB? Read Monika Jansen’s How B2B Marketers Are Using Social Media to get the skinny on what social media tools are most popular with BtoB companies. Then check out Monika’s 5 Easy Ways to Use Photos in Your B2B Social Media Marketing Efforts to take your BtoB social networking efforts one step further.
Are customer phone calls a big part of your sales process? Then check out Monika Jansen’s post, How Voice-Based Marketing Automation Can Help Your Small Business, to learn about the coolest sales tool you may never have heard of.
Read 10 Thought-Provoking Statistics That Affect Your Marketing Strategy by Monika Jansen and start thinking about how you’ll update your small business marketing. Last, but not least, check out Rieva Lesonsky’s How Are Your Competitors Using Mobile Marketing? to get a jump on how big companies are going mobile.