7 Technical Skills Every Small Business Owner Needs For Online Marketing - Forum.web.com
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7 Technical Skills Every Small Business Owner Needs For Online Marketing
Computer nerd

Happy Techies Day!

No, I did not make that up. October 3 really is the holiday when we tell the tech-y nerds and geeks in our lives how much easier they make our lives. Because, really, where would we be if we had to recover our crashed hard drives ourselves? That’s right – up a creek without a paddle.

Playing on the techies theme, here are the technical skills I think every small business owners needs in this day and age of online marketing:

1. Online listening skills

If you want to know what content you need to create that is engaging (meaning, your audience actually wants and needs it), you need to know what people are talking about online (related to your brand and line of business). The easiest way to get this intel is by using social listening software, like ViralHeat or SocialMention.

2. Handling a content management system (CMS)

A CMS is what supports your website behind-the-scenes; it’s where all the content lies. Learn how to use the CMS your website runs on so you can keep your website updated yourself. You’ll save money and time by not having to rely on someone at your Web development company to do it for you.

3. Setting up (and using) Google Analytics

Because Google Analytics provides you with such a rich data set around visitor behavior, it should absolutely be integrated into your website. You’ll be able to see how people are getting to your website and what they’re doing once they get there. Once you know what’s working, you can make changes to your marketing strategy.

4. Taking screen shots

If you don’t want to bother buying and learning how to use basic graphic design software, learn how to take partial screen shots to use in blog posts. On a Mac, hold down command + shift + 4. On a PC that runs Windows, it’s alt + prtscrn; then you can paste it into Paint to access it and/or further refine the size.

5. Adding widgets to your website

A widget is a piece of software you can add to your website to improve the website experience. You’ll want to learn how to add social media widgets, since the sites you actually use will change over time. You can find widgets on social media platforms; here are the ones for Facebook. This is a little more complicated, so ask your Web developer to show you how to do it the first time around.

6. Using hashtags properly

Hashtags are used to categorize content by topic on Twitter, Instagram, Facebook, Tumblr, Google+, and other, smaller social media sites. If you want your content on a certain topic to get found, you need to use hashtags. Before you start, conduct a search using keywords that are relevant to your brand and industry. You want to know not only what hashtags are being used but how they’re being used, too.

7. Managing social media from one platform

Simplify your life by managing all of your social media accounts from one platform. I use Hootsuite, but SproutSocial is also super popular. These platforms let you do a lot; I mostly use Hootsuite for posting to multiple accounts at once, tracking and replying to mentions, comments, DMs, etc., scheduling posts, and analytics.

Of course, you don’t have to do everything yourself. Learn about all the ways Web.com can help with your online marketing.

What other “technical” skills do you find invaluable for online marketing?

Image courtesy of mentalfloss.com

Monika Jansen

Monika Jansen

Monika Jansen is a freelance copywriter and editor who helps with companies of all shapes on sizes kick their content up to the next level. You can find her online at www.jansencomm.com.
Monika Jansen
Monika Jansen

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