Whether you are an entrepreneur with your own company or an employee building a career, creating and building a strong personal brand is a smart move. After all, you never know where your career will take you, but the expertise you develop along the way is unique to you.
By building a personal brand, you will set yourself apart and perhaps even propel your career in exciting new directions. Here are 7 tips to help you get started:
1. Know yourself
What are you good at? How can you help people? Really dig down to understand your strengths, your areas of expertise, and what you love doing. Then brainstorm how you can apply those things to your brand.
2. Find a niche
Think about your value proposition and what you do better or different than anyone else. Build your brand around your specialties.
3. Be positive
Focus on helping people in the most constructive way possible and approach everything with a positive outlook and good sense of humor. That good energy will resonate and draw people to you.
4. Establish your online identity
Unless you have a really unique name, create a brand name that people will remember. Then, buy the domain name, secure the name on Facebook, Twitter, Pinterest, and Google+, and set up a website.
5. Share your expertise
Blog on a regular basis. Share information that is most useful and helpful to your target audience, and tell stories that create a strong connection, build trust, and establish credibility.
6. Be genuine
Write in a voice that is true to who you are. The more of your personality you allow to come through, the more you will stand out and the better people will relate to you.
7. Keep evolving
Keep learning and evolving to ensure your brand stays relevant. Follow industry news and trends and adopt new technologies and ways of doing things.
How could a personal brand help your career?