8 Signs It’s Time for a New Website - Forum.web.com
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8 Signs It’s Time for a New Website

You're old - and you stink!Your website represents you and your business online. If it is clunky and outdated, it’s not exactly going to leave a good impression and inspire confidence in the quality of your work. Here are 8 signs it’s time for a new website:

1 – It’s old

I don’t need to tell you that technology is constantly changing – we all know that. But as technology changes, so do best practices. For example, Flash applications are out and jQuery sliders and explainer videos are in. Static news pages are out; active blogs are in. Brochures are out; valuable, downloadable content is in.

2 – Where’s the messaging?

The first thing a Web visitor should see when they land on your home page is a clear explanation of who you are and what you do, followed by your value proposition.  All your content should focus on your customer – their challenges and how you solve them – not on your product and service features. Those are secondary.

3 – Frequent errors

If your site breaks a lot – as in, doesn’t even load – or pages display a 404 error (page cannot be found), your hosting is bad and your site is riddled with errors. It could even be infected with a virus. Not good.

4 – Navigation requires breadcrumbs

Have you ever gotten lost on a website? I have – and I’m not talking big enterprise-level websites either. If it’s hard to move around your website – from one page to another or from one section to another – visitors will quickly get frustrated trying to find the information they’re looking for, and they’ll leave.

5 – The design does not represent the brand

I am working with a client right now who has a unique and highly valuable niche business, but you’d never know it by looking at his current website. Your site must reflect your brand and leave a positive impression with visitors.

6 – Scary ecommerce site

By scary, I don’t mean ugly – I mean not secure or easy to use. Does your ecommerce site have an SSL certificate? How seamless is the purchase and checkout experience?

7 – Slow loading time

People are impatient. If it takes more than a few seconds for your site to load, you might have a high abandonment rate and end up losing potential clients before they even have a chance to learn more about you.

8 – It’s not responsive

A responsive site ensures that your Web, tablet, and smart phone sites provide a consistent experience and take advantage of each device’s unique features (swiping on a tablet, tapping on a smart phone). A consistent experience is a good user experience – and a good user experience means people can easily find the information they are looking for.

What are some other signs of old, outdated websites?

Image courtesy of maxtheunicorn.blogspot.com

Monika Jansen

Monika Jansen

Monika Jansen is a freelance copywriter and editor who helps with companies of all shapes on sizes kick their content up to the next level. You can find her online at www.jansencomm.com.
Monika Jansen
Monika Jansen

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