Is your small business keeping pace with your peers in how you’re using mobile technology to grow? Although small business owners are feeling increasingly optimistic about their businesses’ prospects, the latest Capital One’s Spark Business Barometer reports, more small business owners are feeling pessimistic about the overall state of the economy. To succeed in what they perceive as an increasingly challenging economy, they’re turning to mobile technology to increase sales and work more efficiently.
Some 40 percent of small businesses nationwide report their sales increased in the past six months—an increase of 8 percent since the prior survey. However, while 46 percent expect their businesses’ finances to improve in the next six months—up 8 percent from the prior survey—more than half (54 percent) think current business conditions are fair or poor, and just 46 percent think the national economic outlook for the next six months is favorable. Slightly more are optimistic about their local economies, with 56 percent of business owners feeling confident their local economic outlook in the next six months is positive.
Given their overall uncertainty about the national economy and the continuing competitive conditions, how are small businesses planning to stay ahead of their competitors? A whopping 86 percent of them say they are using mobile technology to interact with customers and manage their business, and 34 percent say they use mobile devices for business every day.
Here are some ideas for ways you should be using mobile in your business:
- Make sure your small business website is mobile friendly.
- Ensure that any links you use in your email newsletters or other marketing materials lead to mobile-friendly landing pages.
- Make your ecommerce checkout process as simple as possible so shoppers can easily buy from you on mobile devices.
- Use text message marketing and mobile social media apps to interact with your customers on their mobile devices and attract them to your physical store or location.
- Use tablets during sales calls or in the field to easily display images, show prospects videos or create proposals on the fly.
- Use mobile payment apps to turn your smartphone or tablet into a point-of-sale system so you can accept payments on the go.
- Provide your employees—especially those who are frequently on the road–with mobile devices so they can work wherever they are.
- Make sure to use cloud storage services so you and your employees can access data on the go.
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