If your emails are getting opened, awesome – you’re doing a lot right. If your emails are getting opened but have very low click-through rates (CTRs) – meaning no one is going to your website – not awesome. But fixable!
Here are 9 easy ways to improve your email CTRs:
1 – Don’t spam
This is probably the golden rule for email marketing, so it can’t be stressed enough: only send emails to people who signed up/opted in. Just because you met someone and have their business card does not give you permission to add them to your email distribution list.
2 – Don’t overwhelm
An email a day makes the subscribers go away. The more you email your list, the more clutter you are creating in inboxes everywhere – and the more annoying you’ll be.
3 – Segment your lists
Because your customers have different goals, challenges, and needs, segmenting them into different lists will allow you to create more relevant – and therefore more valuable and interesting – emails for each segment.
4 – Keep it short
Cut right to the chase in your emails – let them know why you’re emailing them and what they should do. If you have more than one message to share, create more than one email.
5 – Use humor
I don’t care who your target market is, everyone likes to laugh and be entertained – even auditors at the IRS. Be humorous, light-hearted, and self-deprecating, and write your message the way you talk.
6 – Add clickable content
This might be obvious, but make sure you include clickable content in your emails. Highlight the links in text and in calls-to-action so they stand out, and check that the links work before you hit the send button.
7 – Optimize for mobile
Depending on the source, the numbers change, but one thing is for certain: people read their emails on their mobile phones. Make sure your emails are optimized for mobile, or your email will be deleted before it even loads.
8 – Time the emails
This is an interesting stat: a recent study showed that emails have higher CTRs on Fridays and that marketers earn higher revenue from emails sent between 8PM and midnight.
9 – Add social share buttons
Another recent study found that social sharing buttons in emails increased CTRs, so be sure you add yours.
How have you improved your email CTRs?
Image courtesy of tips4pc.com