Adding Twitter to Your Marketing Mix -
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Adding Twitter to Your Marketing Mix
20 September 2012

If you’ve been toying with the idea of adding Twitter to your marketing mix, here’s some research to consider from digital intelligence firm Compete. In a recent survey, they examined how consumers are interacting with the brands they follow on social networks like Twitter and Facebook. For brand followers on Twitter (compared to brand followers on Facebook), the survey found that:

  • 56% are more likely to purchase a product from the brand (compared to 47%).
  • 59% are more likely to recommend the brand (compared to 55%).
  • 62% are more likely to visit the brand’s website (compared to 60%).

The survey also found that 84% of Twitter followers (compared to 60% of Facebook followers) are more likely to use the platform to get updates about future products from the brand.

So if you’re ready to join the third of U.S. small businesses that are using Twitter to promote their products or services,* the following articles should come in handy. You’ll get tips on tweeting trendy content to engage more effectively, selecting an advertising option based on your business goals, and sharing your expertise to help build your community:

5 New Twitter Features – and Why They’re Important to Your Marketing Strategy
By sending you weekly email updates, Twitter helps you zero in on the top stories and tweets from your stream and from across the network. That way, you can tweak a marketing offer based on the buzz of the moment or join a conversation that’s relevant to your product offering. Get more tips from Monika Jansen.

Getting Started With Twitter Ads
Want to increase your follower base? Want to drive more engagement around a product launch or event? Check out Leyl Master Black’s review of Twitter’s paid advertising options for small businesses: Promoted Accounts and Promoted Tweets.

5 Twitterrific Reasons to Participate in Twitter Chats
Are Twitter chats part of your networking activities? They’re a great way to make new friends, demonstrate your expertise, and open the doors for future business. Douglas Rice shares insights from his weeklong marathon that included 18 chats.

And if you’d like to join our monthly Women Grow Business Twitter chats (which occur on the second Monday of each month at noon ET), just visit our #wgbiz blog and subscribe to the updates. We hope to see you there!

Have other Twitter tips or resources to share with our readers? Please post them in the comments below. Thanks!

*Source: Social Media Examiner.

Want to learn more? Like us on Facebook and follow us on Twitter.


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  1. That’s some really interesting info. Being a Twitter girl at heart, compared to Facebook, I’m glad to hear it too. Thanks for sharing on


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