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Small Business Tip of the Day: Say Goodbye to the Dollar Menu

Small Business Tip of the Day: Say Goodbye to the Dollar Menu

It seems like McDonald’s Dollar Menu has been around forever, but in actuality it’s only been since 2002. Well, those days are over, and the big chain is set to rebrand the menu and include not only $1 meal choices but $2 and even some $5 meals. Is it a sign of an improving economy that the consumer no longer cares about only spending $1 or do the little items on the dollar menu get lost in a price board full of Bacon and Cheese Quarter Pounders or McCafe Frappe Caramels? Whatever the reason, now may be the time to try a few higher price points of your own and see how it affects your business. Change your menu and group together like-priced items to see how customers respond. Testing is key, as McDonald’s knows. It plans to test the new “Dollar Menu & More” in a few regions first before ...

Small Business Tip of the Day: 4 Ways to Boost Your Reach on Linkedin

Small Business Tip of the Day: 4 Ways to Boost Your Reach on Linkedin

If you’re using social media as a way to get more users to your business website, it might surprise you to learn the platform that drives more traffic to corporate websites than all the other social media platforms combined is LinkedIn. According to an Investis IQ Audience Insight Report, LinkedIn accounts for nearly two-thirds of all traffic that comes from social media to corporate sites. How to get more reach on LinkedIn? 1) Since LinkedIn is more about professional networking than personal or consumer use, make sure your LinkedIn photo is professional (leave the dog picture for Facebook). 2) Make sure your LinkedIn summary is well-written and has important information like what exactly your business does and what kinds of connections you welcome. 3) Be sure you join any groups on LinkedIn that you think could make you some valuable connections. 4) Beef up your LinkedIn profile with any documents, images or slideshows ...

Small Business Tip of the Day: 3 Tips for Marketing to Teens on Twitter

Small Business Tip of the Day: 3 Tips for Marketing to Teens on Twitter

Trying to get a handle on what captures teenagers’ attention might not be as hard as you think if you’re hanging out in the right places--#whatseveryonetalkingabout, #pleasebuymyproducts. That’s right, “the” social network for teens to be on is currently Twitter, according to a September 2013 study from Piper Jaffray. So how can you get in on the conversation? For one, make sure you’re visual by linking to Instagram. Twitter may be the most popular social site for teens, but Instagram use among this demographic has increased more than 10 percentage points year after year. Two, tweet a coupon or last-minute deal you know teens will retweet to friends. And three, be real and not too promotional. Teens can spot a fake a hashtag away, so never condescend to them or overpromise. Want more online marketing tips? Register for the Web.com Small Business Forum Online. Being a member of the Small Business Forum ...

Small Biz Tip: Hire Outside the Box

Small Biz Tip: Hire Outside the Box

Workers are retiring later than ever these days, according to a recent poll by the Associated Press-NORC Center for Public Affairs Research. A whopping 82 percent of working Americans over 50 say it is at least somewhat likely they will work for pay in retirement, which is good news for your small business. Consider hiring retirees looking to go back to work or work part-time. Workers in their retirement years usually have less responsibility at home (with the kids grown and gone) and more free time they can dedicate to your business. Plus, you’ll gain from their years of experience in the workplace. Remember not to condescend to older workers and make sure you have plenty of assimilation efforts to help all generations get along, especially if you employ twentysomething workers as well. (Added benefit to your business? Working longer means seniors will have more disposable income to spend on ...

Small Biz Tip: Open All Night

Small Biz Tip: Open All Night

For the first time in its 155-year history, Macy’s will be open on Thanksgiving at 8 p.m. Apparently the department store is giving in to a retail trend that is showing stores open even earlier than 12:01 a.m. on Black Friday. Is the hope to get more of the holiday dollars spent, or to send some other kind of message--and is that the right message for your small business? Before you hire extra workers or ask your employees to work all night on the holiday, take an informal survey of your customers to see if they would even care about such a move. Truthfully, you should have enough inventory to get you through the holidays without making customers make a mad dash for your store. Plus, with an ecommerce presence, your customer might be satisfied if they can get a good deal online. Want more small business tips? Connect with Web.com on ...

Small Business Tip of the Day: Corporate Gift-Giving Trends

Small Business Tip of the Day: Corporate Gift-Giving Trends

As the holidays approach, you should already be thinking about what kind of gifts you plan to give important vendors and clients. Keep in mind that you can only deduct $25 per corporate gift on your company’s taxes. If you’re still deciding what to give, keep in mind that everyone loves food and beverages. Look for companies that will ship the gifts for you so you don’t have to spend time wrapping and mailing them yourself. For special clients, include a handwritten note to personalize the gift. Thinking green is still “in” when it comes to business gifts, so gifting something made from recycled products or where a portion of the gift’s purchase price goes to charity is always nice. If you want to make sure the client gets something to remember you by, make it a practical premium with your company name on it. Get more tips to help your ...

Small Business Tip of the Day: Where to Spend Your eBudget

Small Business Tip of the Day: Where to Spend Your eBudget

Not surprisingly, there was a 142 percent increase in mobile advertising budgets between 2011 and 2013 among brand marketers surveyed by the Interactive Advertising Bureau (IAB). The survey also reports that nearly three-quarters (74 percent) expect their companies’ mobile advertising budgets to increase even more in the next two years. If you have yet to make mobile ads a top priority, now is a great time to take advantage of mobile technology available to small businesses. Keys to keep in mind: Consumers are more likely to opt in to your mobile marketing efforts if you make it worth their while, such as by offering coupons, reviews, specials and event announcements. Want more mobile marketing tips? Register for the Web.com Small Business Forum Online. Being a member of the Small Business Forum enables you to ask questions about online marketing, comment on our numerous articles, get to know other small business owners and ...

Small Business Tip of the Day: Does Your Website Have an Online Forum?

Small Business Tip of the Day: Does Your Website Have an Online Forum?

If you’re still trying to figure out how to communicate with consumers over social media, the answer may be online forums, according to a survey from ProBoards. In its 2013 Social Media Survey, ProBoards found that 67 percent of respondents named forums as the social media tool they found most valuable. The reason? Forums provide greater customization, personalization and more in-depth conversation than quick tweets or one-line posts. Think about adding a forum to your website so customers can get detailed information from your business--and from fellow customers who may have first-person reviews and suggestions. Want more online marketing tips? Register for the Web.com Small Business Forum Online. Being a member of the Small Business Forum enables you to ask questions about online marketing, comment on our numerous articles, get to know other small business owners and receive special offers on business services from our partners. Sign up now to accelerate your ...

Small Business Tip of the Day: How to Entice “Sensible” Holiday Shoppers

Small Business Tip of the Day: How to Entice “Sensible” Holiday Shoppers

A new study from Accenture predicts a promising holiday season for 2013, with holiday shoppers planning on spending 11 percent more than last year. But caution: Shoppers say they’ll be hunting for bargains and focusing on sensible gifts. Not to worry. You can capture these sensible shoppers if you focus your marketing efforts on why your product or service is needed and appeal to their practical side. Sensible shoppers will want to see and touch a product before purchasing, so make sure you have plenty of stock on hand and a well-organized store with easy-to-find items. As far as marketing, make sure the message is clear on who the product will appeal to and why. Last, but not least, make sure you have a clear return policy so shoppers know if the items isn’t right, the person receiving the gift can make an easy exchange. Want more marketing tips? Register for ...

Small Business Tip of the Day: Help Your Customers out of the Recession Mind-Set

Small Business Tip of the Day: Help Your Customers out of the Recession Mind-Set

Although the economy is making its way back into the black, consumers aren’t opening their pocketbooks and wallets as fast as small business owners would like. Nielsen analyzed consumer transactions across 14 countries to see how people are shopping, and while spending intentions are definitely on the rise, the number of actual trips to the store, per household, is either flat or declining. So how can you get your customers to make more frequent visits to your small business? Offer coupons and deals that require visiting in person. Set up free classes to learn something related to your store. Have a customer appreciation sale offering free giveaways and contests where customers have to be present to win. Want more marketing ideas? Register for the Web.com Small Business Forum Online. Being a member of the Small Business Forum enables you to ask questions about online marketing, comment on our numerous articles, get ...

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