A debate is brewing among traditional website firms and social media experts about whether business websites are still necessary in light of the rise of Facebook Company Pages.
At the recent ILM (Interactive Local Media) East conference, keynote speaker Maz Sharafi, Facebook’s Senior Manager of Local Monetization, cut to the chase, asserting that with the advent of Facebook Company Pages small businesses no longer need their own websites. It is an interesting argument given the quick rise in Company Pages and the desire small businesses have to invigorate their outreach to existing and new customers using the social networking site.
Facebook Company Pages certainly have their advantages. They’re low cost and quick to implement. Pages can be easily updated with new product information, specials, and offers. Plus, “fans” of your page have their own network of friends and, when they “like” your Page, it allows your business to reach a considerably larger audience.
While Facebook Company Pages should be a key component to any small business’ online marketing strategy, they will certainly not replace your website. Here are five reasons why you need to maintain your business website along with your Facebook Company Page:
Now that you have registered your website domain name, what will you do with it? Your domain name brands your business—it needs to be on your business card and other marketing materials, and it needs to be linked to from your Facebook Company Page.
Users still look for business websites on search engines—Google is not going away.
If you don’t have a website found in Google’s search results, users will find your competitors’ websites instead.
You want to maintain as much “real estate” in the search engine results as possible—let users find your website, the link to your Facebook Company Page, and your search engine map and business listings. The more places you appear, the better the exposure for your business!
Search engines frequently change their results algorithms—will both your website and link to your Facebook Company Page be easily found at all times?
Take advantage while you can! Statistics show that anywhere from 20% to 50% of small businesses do not yet have a website . . . and even more are not on Facebook.
Websites are not going away—so be sure to maintain both your website and Facebook Company Page, which can be used interchangeably. For example, on your website, you can direct users to “like” your Company Page so they can stay apprised of your current posts, offers, and so forth. Conversely, you can use your Company Page to direct customers to your website, where they can make a purchase or read more in-depth information about your products or services. If you choose one over the other, you will only serve to limit your exposure—so do both!
Want to learn more? Join us on Facebook and follow us on Twitter.