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Connecting Email Marketing, SEO, and Social Media for Online Success
internet marketing
Connecting Email Marketing, SEO, and Social Media for Online Success
11 November 2010

Connections . . . Read more…

6 Steps to Minimizing SEO Impact During a Website Redesign
Search Engine Optimization
6 Steps to Minimizing SEO Impact During a Website Redesign
24 May 2010

You’ve likely heard the old maxim: “Do it right the first time—it takes less time than having to do it over. ” This sentiment rings loud and clear when it comes to your search engine optimization (SEO), and if you’re a website owner who redesigned a site, sent it live, and then decided to learn about SEO, you know firsthand how crucial it is to ensure that your website is optimized properly from the start. A website redesign can spark fear in the hearts of many a site owner, as search engine spiders need to reacclimate themselves to your new site structure, causing many sites to see a temporary dip in rankings and traffic after a redesign. Read more…

eCommerce Website Design: Avoiding Fallout from Duplicate Content
Web Design
eCommerce Website Design: Avoiding Fallout from Duplicate Content
26 April 2010

The SEO industry collectively shudders when the term “duplicate content” is uttered—which is why eCommerce website owners need to be aware of what duplicate content is, who it affects, and how it varies in terms of severity. Duplicate content is simply the act of copying content from another website and placing it on your own. These days, website owners who take content from a copyrighted website without the website owner’s specific permission can face legal ramifications—after all, that’s stealing another person’s hard work aimed at improving their website. Read more…

SEO Success Metrics: Where Should You Focus Your Efforts?
Search Engine Optimization
SEO Success Metrics: Where Should You Focus Your Efforts?
16 April 2010

Measuring the success of your SEO campaign is no easy feat. With so many metrics to consider—keyword rankings, PageRank™, number of indexed pages, traffic statistics . . Read more…

The Secret of Link Bait: Make People Feel
internet marketing
The Secret of Link Bait: Make People Feel
7 December 2009

If you’ve been reading up on ways to increase the number of links to your website, you’ve probably stumbled across the term “link bait. ” As deceptive as that term sounds, link bait actually refers to any content you create, such as videos, copy, or images, that sparks others to start talking about and linking to this content. Link bait includes creating YouTube videos, top 10 lists, and “how-to” articles and posting images, comics, inspiring stories, and more. Read more…

Website SEO: Link-Building Myths and Illuminating Facts (Part 2)
Search Engine Optimization
Website SEO: Link-Building Myths and Illuminating Facts (Part 2)
25 November 2009

You can’t have a valid discussion about search engine optimization (SEO) without addressing link building. As I said in my post on Monday, there are many recommended tactics being promoted online, such as submitting your site to numerous directories, including a link to your site in blogs, and avoiding paid links at all costs. Myth: You should only link with sites that have a high PageRank™. Read more…

Website SEO: Link-Building Myths and Illuminating Facts (Part 1)
Search Engine Optimization
Website SEO: Link-Building Myths and Illuminating Facts (Part 1)
23 November 2009

Link building can be one of the most difficult, and yet potentially most rewarding, aspects of a search engine optimization (SEO) campaign. You’ll find tons of link-building information online, but weeding out the misleading info from the real story can be quite the daunting task if you’re not an SEO expert. Myth: Submitting your site to hundreds of general directories will increase your rankings. Read more…

Faced with Negative Blog Comments about Your Brand? Stay C.O.O.L.
Uncategorized
Faced with Negative Blog Comments about Your Brand? Stay C.O.O.L.
30 October 2009

It’s not easy being a business owner. You dedicate your days and nights to managing your store, and you’ve certainly shed your share of sweat and tears to turn your business into a recognizable brand in your industry. Like most days, your alarm buzzes at 6 a.m., you wake up and turn on your computer, you check for any orders that came in overnight, and then you take a look at your Google™ Alerts to see if your brand has been mentioned online anywhere. Read more…

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