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Want to Build Your Customer Base? Speak at Conferences.
Small Business Development
Want to Build Your Customer Base? Speak at Conferences.
3 July 2012

For anyone in the B2B (business-to-business) space, a great way to build your customer base is to speak at conferences. But not the conferences related to what you do. Let’s say you have a corporate IT management business. Read more…

QR Code Best Practices for Small Business
internet marketing
QR Code Best Practices for Small Business
28 June 2012

Recently we talked with Patsy O’Connor about the state of QR codes for marketing, and asked him what he thought businesses should and should not do. We’ve been using QR codes, both as consumers and marketers, as well as recommending them to our clients, so we’ve come up with a few best practices for QR code marketing that you need to follow if you’re going to try this as a tactic. Make sure the QR code points to a mobile-friendly website. Read more…

Expert Advice on QR Codes
internet marketing
Expert Advice on QR Codes
26 June 2012

Patsy O’Connor knows QR codes better than most people. The owner/founder of CustomQRCodes. com is an evangelist for getting businesses to embrace the short code in their mobile marketing and promotion campaigns. Read more…

Using Facebook for Your B2B Business
internet marketing,Small Business Development
Using Facebook for Your B2B Business
19 June 2012

Using Facebook for a B2B (business-to-business) operation can be rather tricky. For one thing, your potential clients may not think to use Facebook for business. For another, they may work for organizations where access to most social media is blocked. Read more…

The Importance of Google+ in Your Business
internet marketing,Search Engine Optimization
The Importance of Google+ in Your Business
14 June 2012

If you’re a social media user, even a casual one, you have no doubt heard of Google+ (pronounced Google Plus). If you haven’t, it’s basically a social network that was supposed to compete with Facebook. It hasn’t, because nothing in the foreseeable future is going to replace Facebook, but Google+ is giving it the old college try. Read more…

Starting a Business: What Should I Avoid?
Small Business Development
Starting a Business: What Should I Avoid?
13 June 2012

When I first started my business, I had plenty of advice on what to do and not to do. Some of these lessons came later rather than sooner, mostly because I learned them the hard way, but they were important lessons to learn. I’d like to pass some of these lessons on to you as you start your own new business. Read more…

Beginner’s Guide to Starting a Business
Small Business Development
Beginner's Guide to Starting a Business
6 June 2012

For a lot of people who are having trouble finding a job, starting a business may be a smart choice for keeping your skills sharp, staying involved in your industry, and possibly even launching a new career. But starting a new business can be a full-time job in itself. [caption id=”attachment_5315″ align=”alignright” width=”300″ caption=”For a new business owner, a coffee shop is sometimes a great place to get work done. Read more…

The Importance of Twitter in Your Business
internet marketing
The Importance of Twitter in Your Business
5 June 2012

You may be wondering what has everyone’s hearts aflutter about Twitter, but it’s one of the fastest growing social networks available. Twitter lets you do a few very important things in reaching potential customers. For one thing, Twitter is rapid communication, which means you can answer questions that people have. Read more…

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