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Google Instant Presents a New Perspective on Search Engine Results
Search Engine Optimization
Google Instant Presents a New Perspective on Search Engine Results
10 September 2010

Google’s new search feature—Google Instant—presents a new way of accessing search engine results on Google . . . Read more…

Facebook Places: Have You Claimed Your Free Business Place?
Uncategorized
Facebook Places: Have You Claimed Your Free Business Place?
31 August 2010

Facebook recently introduced a geolocation application called Facebook Places, which provides a potentially powerful way for mobile and socially centric customers to communicate and gather. Although the implications for the business community are evolving, the marketing potential is strong, given that the number of Facebook users has reached 500 million worldwide, and 150 million of them are currently using mobile devices to access Facebook. * Businesses should consider becoming an early adopter of this new application by claiming their free Place. Read more…

Are Those Sleigh Bells or Cash Register Bells?
internet marketing,Mobile/Applications
Are Those Sleigh Bells or Cash Register Bells?
3 August 2010

The Christmas buying season starts November 1, and if you’re not making plans today for the Christmas season, it may already be too late! Keep in mind: During the 2009 Christmas season, a record-breaking $27 billion was sold online—a 5% increase over 2008. For many large companies, the holiday buying season never stops. Orders are negotiated and placed with suppliers year-round for the next season in hopes of keeping margins low while anticipating what shoppers may be looking for during this 2-month buying frenzy. Read more…

Web Design Lessons Learned
Web Design
Web Design Lessons Learned
22 April 2010

Web. com has a long history—dating back to the late 1990s—of helping small businesses promote themselves on the Web. In 1999, for example, Bill Clinton was president, most of the world dialed up to the Internet, and people used search engines like Lycos® and HotBot. Read more…

Claiming Your Local Business Listing on the Search Engines
internet marketing
Claiming Your Local Business Listing on the Search Engines
2 March 2010

If you run a local business and you haven’t claimed your local business listing on the three mainstream search engines (Google™, Bing™, and Yahoo!®), then read on. Claiming your listing is free and easy to accomplish. Search engines like Google are committed to making the search for local goods and services as efficient as possible. Read more…

Website Design: How to Help Your Site’s Ranking
Web Design
Website Design: How to Help Your Site's Ranking
22 January 2010

Not too long ago, I wrote about the fundamentals of creating a search-engine-friendly website, including the importance of writing good copy with relevant keywords that feature relevant titles to create an “optimized website. I also discussed the Google™ algorithm, which is a secret formula used to determine what ranking position a website will have for a given keyword in Google’s search results.  It is believed there are some 200 elements that comprise that formula, and Google, for good reason, does not share the details or the weighting of those elements to the public. Read more…

Search-Engine-Friendly Website Design
Web Design
Search-Engine-Friendly Website Design
26 October 2009

In any informed discussion about website design, it’s not long before someone will refer to the importance of the Google™ algorithm in determining your website’s ranking. Algorithms are the rules that search engines use to rank online content. Although Google does not publish the many variables that its algorithm uses to rank your website, it does promote the most important elements in designing a website that are friendly to search engines. Read more…

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