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3 Reasons Why Your Business Needs Mobile Advertising
internet marketing, Search Engine Optimization, Small Business Development
3 Reasons Why Your Business Needs Mobile Advertising
21 June 2012

As a business owner, you’re always looking for ways to promote your business and connect with new customers. Mobile advertising is a great way to get the attention of people searching for your products or services—at the very point when they’re ready to buy. Because mobile has the power to help you find more customers, it’s important to consider its potential for your business. Read more…

4 Tips for Preparing Your Business for the Holiday Season
Small Business Development
4 Tips for Preparing Your Business for the Holiday Season
19 December 2011

While the holiday season is a great time to gain new customers and capture the attention of consumers, you’re also working nonstop to make sure your business is running at full capacity. Here’s a quick list of items that can make an impact this holiday season, but won’t tax your already limited time available as a small business owner. 1. Read more…

5 Ways Gift Cards Help Your Business Grow
eCommerce
5 Ways Gift Cards Help Your Business Grow
3 October 2011

As you finalize preparations for the upcoming holiday season, it’s important to make sure your business is ready for the busy gift-giving season.  Having your store or business stocked with popular items is a great way to tap into additional sales. Another way to grow your business and meet the needs of gift-givers is to offer gift cards for purchase at your business and on your website. Read more…

How Social Networks Can Deliver More Customers to Your Restaurant
Uncategorized
How Social Networks Can Deliver More Customers to Your Restaurant
20 October 2009

Many restaurant owners may wonder how they can monetize their presence on social networks such as Facebook and Twitter. If you feel you don’t have the time or resources to get involved with social networking sites, then you’re missing out on free, valuable tools that can help you reach local (and vocal) prospects and expand awareness about your business. Where do you begin? Everyone needs a plan. Read more…

Twitter Tool Helps Measure Effectiveness of Your Tweets
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Twitter Tool Helps Measure Effectiveness of Your Tweets
12 October 2009

Are you just getting started using Twitter for your business, or have you been online for a while and need a way to measure your social networking clout? Either way, you’ll find that Twitalyzer is a useful tool that helps you measure the reach of your tweets, including influence, generosity, and other important metrics. Take a “snapshot” of your standing today on Twitalyzer, focus on areas of improvement identified by the tool, and check back in a month to see if you’ve made any progress in expanding your reach. Read more…

Build Your Business on Facebook
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Build Your Business on Facebook
22 September 2009

You may be on Facebook to connect with friends and family, but did you know it could also help you build your business? Facebook is an effective marketing tool that allows you to connect with people and spread the word about your services, products, promotions, and other aspects of your business. Creating a fan page for your business will acquaint you with opportunities to promote your business on the social networking site. This article from Mashable on setting up a Facebook fan page for your business is a great starting point and includes some great tips to expand awareness about your business. Read more…

Benchmarking the Competition
Small Business Development
Benchmarking the Competition
22 September 2009

Whether you’re starting a new business or have been in business for a while, benchmarking your competition is an important means of ensuring that your business stays current with your pricing, products/services, promotion, and connection with your target market. Knowing what your competitors are doing and how they are marketing and packaging their products or services will help you evaluate your business. Continual refinement of pricing, promotional offers to customers, and evaluating where the market is going are all key components of success in business. Read more…

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