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The Best Phone Calls I Get to Make All Week
Business, Communication Skills, Joanna Pineda
The Best Phone Calls I Get to Make All Week
29 May 2012

After the launch of every project, I add an item to my to do list: call the CEO and main client contact to say thank you. These are the best calls I get to make all week and I relish making them. Most times, I don’t get to actually speak with the client so I leave a detailed message to say something along the lines of, “congratulations on the new site, thank you for choosing Matrix Group, it was a pleasure to work with your team, and I’d love feedback on how my team did. Read more…

What Kind of Business Do You Want to Create?
Capacity Building, Entrepreneurship, Joanna Pineda
What Kind of Business Do You Want to Create?
13 July 2011

If women are from Venus… I recently attended a presentation by a private equity manager, who talked about how men and women CEOs are motivated differently. Based on her work with hundreds of CEOs, she hypothesized that when a man decides to start a business, he wants to work for himeself and create something big, huge, mega successful. Read more…

Waging the Good War Against Paper
Joanna Pineda, Resources, Women In Business
Waging the Good War Against Paper
30 June 2011

Last December, my husband and I set up a managed account with one of the brokerage firms. We expected a few extra pieces of mail as the account ramped up. We certainly did not expect the flood of mail that started appearing in our mailbox as we received confirmations of trades, and prospectus information from companies. Read more…

CEO or Chief Groveling Officer?
Communication Skills, Joanna Pineda, Leadership
CEO or Chief Groveling Officer?
16 June 2011

A Project Manager came in last week to report a problem on a client site. I listened to her tell the story of what happened, then I said, “Okay, let me call the client and apologize. ” The Project Manager insisted that she could handle it, but I continued, “Oh, I know you can handle it, but if the apology comes from me, it will mean more and you won’t get beat up so much. Read more…

Why I Don’t Work on Saturdays
Balancing Act, Joanna Pineda, Women In Business
Why I Don't Work on Saturdays
10 June 2011

I’m a CEO, wife and a mom of two. My life is pretty full and I work a lot. But I have a golden rule: I don’t work on Saturdays. Read more…

Never Negotiate A Contract Without Lipstick
Empowerment, Joanna Pineda, Women In Business
Never Negotiate A Contract Without Lipstick
7 March 2011

A couple Sundays ago, I was negotiating a real estate deal. My realtor, who has really only seen me in jeans and a t-shirt, suddenly looked at me and said, “Joanna, you look nice. I said, “I’m negotiating a deal. Read more…

Make Your Accounting System Do More Than Count Your Pennies
Entrepreneurship, Finance, Joanna Pineda
Make Your Accounting System Do More Than Count Your Pennies
1 March 2011

I was having lunch with a fellow woman business owner when we got to talking about our 2010 revenues. She said business was up. When I asked here which parts of her business were up, she looked at me quizzically. Read more…

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