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Study Says Most Small Business Websites Miss the Mark
Home Page Blog, Just Getting Started, Sales Strategy
Study Says Most Small Business Websites Miss the Mark
18 September 2013

In a sea of millions of business websites, getting potential customers to visit your site instead of your competitor’s is a huge accomplishment. But after attracting users to their websites, too many small business owners fail to take the crucial next step: incorporating a call to action that gets customers to do click, call or buy. That’s the conclusion of the Small Business B2B Call to Action Study, which examined the websites of 200 U.S. small businesses with 100 or fewer employees. Read more…

7 Social Media Marketing Ideas for Your Restaurant
Facebook/Social Media, Home Page Blog, On Your Way
7 Social Media Marketing Ideas for Your Restaurant
15 September 2013

Is your restaurant taking full advantage of the power of social media to attract new customers, build your brand and keep existing customers coming back? There’s nothing more social than eating out at a restaurant, so social media is a no-brainer tactic for marketing your eatery. Here are 4 ideas to get you started. Photos get more attention than just about anything else on social media—and you’ve undoubtedly seen tons of customers taking pictures of their food before they dig in! Here are some ideas for using photos in social media. Read more…

Is a Lack of Capital Holding Your Business Back?
Getting Advanced, Home Page Blog, Leadership
Is a Lack of Capital Holding Your Business Back?
8 September 2013

Small business owners are feeling positive about the future and are getting ready to grow their companies, a new report says. According to the latest  Main Street Pulse Report by OnDeck, a company that reports on the financial health of small and midsized businesses, nearly three-fourths (73 percent) of small business owners think that the economy is getting better. Acting on that confidence, one in five have added staff in the past six months, while two in five plan to do so over the next six months. Read more…

How Are You Feeling?
current events, Getting Advanced, Home Page Blog
How Are You Feeling?
2 September 2013

Are you feeling good about your business’s prospects for the coming year? You’re not alone. U.S. small business owners are feeling more optimistic about their futures than they have been at any time since the Great Recession hit in 2008, a recent Gallup poll shows. Although small business owners’ spirits still haven’t reached pre-recession levels, The Wells Fargo/Gallup Small Business Index improved to +25 in July, up from +16 in the second quarter of this year. Read more…

Is Your Small Business Prepared for Disaster?
Home Page Blog, Leadership, Management
Is Your Small Business Prepared for Disaster?
1 September 2013

If disaster struck tomorrow, what would happen to your small business? A study last month by Merchant Cash and Capital found that almost one year after Hurricane Sandy—which shut down more than 40 percent of small businesses in the affected area–nearly half of small business owners surveyed still don’t have a disaster preparedness plan in place. When Hurricane Sandy struck, nearly two-thirds (64 percent) of those affected by the storm report they were caught off guard. Just 22 percent already had a storm preparedness plan in place, while 14 percent rushed to make last-minute preparations once they heard of the pending storm. Read more…

The Hottest New Market for Your Restaurant? It’s Not Who You Think
Getting Advanced, Home Page Blog, Marketing and PR
The Hottest New Market for Your Restaurant? It’s Not Who You Think
28 August 2013

If you think Millennial consumers, fast-food-crazy teens or young, trendy couples are the best bets to target as customers for your restaurant, think again. A study by The NPD Group earlier this year says visits to restaurants by Baby Boomers and those age 65 and up have risen over the last five years, while restaurant visits by Millennials are on the decline. NPD says Boomers and 65-plus consumers (who they dubbed “Mature Traditionalists”) are visiting restaurants more often than they did before the recession began in 2008. Read more…

How Do Local Customers Find Your Business?
Home Page Blog, internet marketing, On Your Way
How Do Local Customers Find Your Business?
25 August 2013

How do local customers find your business? While Google is still the number-one search tool, when it comes to local, Facebook is on the rise. A survey by Yext asked Internet users what websites they use to get information about local businesses. While Google led the pack, cited by 50 percent of users, Facebook is moving up the list.Some 16.6 percent use the Yellow Pages site or other local search directory, 12. Read more…

When Marketing to Moms, Mobile and Social Are Key
Getting Advanced, Home Page Blog, Mobile marketing
When Marketing to Moms, Mobile and Social Are Key
21 August 2013

Is your small business marketing to moms? You should be—according to eMarketer, there are some 35. 7 million moms with children under 18 at home, and these moms possess some $2. 25 trillion in annual purchasing power.Two-thirds of moms say the Internet has changed the way they get information about products they buy, and 46.9 percent say they do more shopping online than ever before. Read more…

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