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Marketing to Millennials? It’s All About Attitude
Getting Advanced, Home Page Blog, Marketing/Branding
Marketing to Millennials? It’s All About Attitude
14 August 2013

What’s the best way to reach Millennial customers? First keep in mind they aren’t one big mass market–their age range spans from college to parenthood. As a result, says a new Fizziology and Horizon Media study reported by CMO. com, successful marketers must pay close attention to their Millennial customers’ attitude and outlook in order to tailor the perfect marketing message. Read more…

6 Ideas for Using Technology to Boost Your Restaurant Sales
Getting Advanced, Home Page Blog, Mobile/Applications tips
6 Ideas for Using Technology to Boost Your Restaurant Sales
4 August 2013

Are you harnessing technology to its fullest extent at your restaurant? If not, you could be getting left behind. Technology is quickly infiltrating every aspect of restaurant operation, from the kitchen to front-of-house operations, says a new study from the National Restaurant Association, Restaurant Industry 2020: A Snapshot of the Future. Here are some ways technology is already changing—or soon will transform–the face of restaurant operations, and ideas for ways you can profit from it. Read more…

Consumers Are Ready to Spend on Luxury Products and Services
current events, Getting Advanced, Home Page Blog
Consumers Are Ready to Spend on Luxury Products and Services
29 July 2013

As the economic recovery begins to gain steam, more Americans are feeling confident about their purchasing power. They’re so confident, in fact, that interest in buying luxury products and services is on the rise among affluent customers at all household income levels and even among the not-so-affluent consumer. The Shullman Luxury and Affluence Monthly Pulse conducted by the Shullman Research Center says about one-third (37 percent) of U.S. adults with household incomes of $75,000 or more plan to buy a luxury product or service within the next 12 months. Read more…

How to Grab Your Share of the Back-to-School Shopping Dollar
Getting Advanced, Home Page Blog, internet marketing
How to Grab Your Share of the Back-to-School Shopping Dollar
21 July 2013

Schoolkids all over America are sleeping late, heading to the beach and enjoying their summer. Meanwhile, their parents are already thinking about back-to-school shopping—and smart retailers are, too. July kicks off the back-to-school shopping season, which is the second-biggest shopping season of the year. Read more…

Most Small Businesses Aren’t Prepared for Disaster. Is Yours?
Getting Advanced, Home Page Blog, Leadership
Most Small Businesses Aren’t Prepared for Disaster. Is Yours?
11 July 2013

Natural disasters are the number-one safety issue that employees worry about, but the majority (60 percent) of businesses haven’t revised their safety plans in the wake of recent disasters like Hurricane Sandy, a survey by Staples reports. It’s hurricane season, so if you don’t have a safety plan in place, now is the time to develop one. Although three out of four employees feel their employers take safety seriously, that didn’t jibe with the fact that only half say their employers have communicated a safety plan to them. Read more…

What Millennials Want From Your Restaurant
Customer Service, Getting Advanced, Home Page Blog
What Millennials Want From Your Restaurant
4 July 2013

Are you targeting Millennial customers for your restaurant? If not, you may want to reconsider. While they’re not yet at their peak earning power since they’re just starting out in the workplace, Millennials are valuable restaurant customers simply by virtue of the fact they’re likely to eat out more often than many other demographics. (Some 41 percent of Millennials buy food away from home at least twice weekly, compared to 38 percent of Gen Xers and 37 percent of Baby Boomers. Read more…

How Can Home-Related Businesses Market to Millennials?
Getting Advanced, Home Page Blog, Marketing/Branding
How Can Home-Related Businesses Market to Millennials?
25 June 2013

As home prices start to rebound in many parts of the country that were hard-hit during the mortgage crisis and the Great Recession, small business owners including construction companies, realtors, home remodeling businesses and interior designers are holding their breath, hoping home sales continue on the upswing. The Los Angeles Times recently took a closer look at the challenges of marketing home ownership to Millennials. Good news: There are 95 million people ages 10 to 32 (10 million more than the number of Baby Boomers). Read more…

Who’s Using Smartphones and What Does It Mean to Your Business?
eCommerce, Getting Advanced, Home Page Blog
Who’s Using Smartphones and What Does It Mean to Your Business?
18 June 2013

Smartphone adoption has finally reached critical mass: More than half of American adults now own smartphones, a Pew Internet & American Life study reports. Specifically, 61 percent of cell phone owners own a smartphone. Since 91 percent of the adult population has a cell phone, that means 56 percent of all American adults have smartphones. Read more…

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