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7 Easy Strategies to Close More Sales Leads
Small Business Development
7 Easy Strategies to Close More Sales Leads
20 June 2012

A sales lead is a precious commodity in today’s economy. With more than 27 million small businesses in the United States and a growth rate in 2010 of 565,000 new startups each month, the competition is fierce and becoming fiercer. So how do you maintain your competitive edge against the onslaught of circling sharks hungry to slice into what may be your already razor-thin market share? Own every lead that comes your way. Read more…

7 Costly Mistakes to Avoid When Answering Your Business Phone
Small Business Development
7 Costly Mistakes to Avoid When Answering Your Business Phone
17 November 2011

The process of monitoring thousands of calls across all types of businesses to ensure quality leads for our customers has given us great insight into some of the most common mistakes small businesses make doing a seemingly basic task—answering the phone. You’re probably thinking, “This is a no-brainer. I know how to answer my business phone. Read more…

Why Do I Need a Paid Search Ad If I Rank Well Organically?
internet marketing
Why Do I Need a Paid Search Ad If I Rank Well Organically?
1 August 2011

A common misconception small business owners have is that if they rank well organically in the search engine results, they do not need to allocate additional budget to a paid ad strategy. This may seem logical on the surface, but let’s face it, organic traffic is not free—you have to dedicate resources to ensuring that your website content is strong and organized, you have to invest in an effective backlink strategy, you have to do extensive keyword research, and you have to monitor and analyze your results and make continual changes. For many small businesses, this means hiring a firm specializing in search engine optimization (SEO). Read more…

Are Facebook Company Pages Replacing Business Websites?
Uncategorized
Are Facebook Company Pages Replacing Business Websites?
1 April 2011

A debate is brewing among traditional website firms and social media experts about whether business websites are still necessary in light of the rise of Facebook Company Pages. At the recent ILM (Interactive Local Media) East conference, keynote speaker Maz Sharafi, Facebook’s Senior Manager of Local Monetization, cut to the chase, asserting that with the advent of Facebook Company Pages small businesses no longer need their own websites. It is an interesting argument given the quick rise in Company Pages and the desire small businesses have to invigorate their outreach to existing and new customers using the social networking site. Read more…

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